E-commerce Manager (Wine & Spirits)

Are you passionate about the dynamic world of e-commerce and the vibrant industry of wine and spirits? We're seeking an energetic and detail-oriented E-commerce Manager to lead our online sales platform, drive digital marketing initiatives, and elevate our brand presence in the competitive digital landscape. This role offers a fantastic opportunity to combine your expertise in digital marketing, content creation, and e-commerce management to deliver exceptional customer experiences and grow our online footprint. If you thrive in a fast-paced environment and are eager to make a tangible impact, this is your chance to shine! Develop and execute comprehensive e-commerce strategies tailored to the wine and spirits industry, ensuring alignment with overall business goals. Manage and optimize the company's website using content management systems like WordPress, ensuring seamless user experience, engaging content, and up-to-date product listings. Utilize SEO tools and keyword research techniques to enhance website visibility, improve organic search rankings, and increase traffic through targeted SEO campaigns. Implement conversion optimization tactics across digital channels to maximize sales performance, including A/B testing, landing page improvements, and user journey analysis. Oversee digital advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and SEM strategies to attract new customers and retain existing ones. Leverage analytics tools such as Google Analytics and SQL databases to monitor website performance, customer behavior, and campaign effectiveness; adjust strategies accordingly. Create compelling content for product descriptions, email marketing campaigns, social media posts, and blog articles that resonate with our target audience. Coordinate social media marketing efforts across platforms like Facebook, Instagram, and LinkedIn to boost brand awareness and engagement. Design eye-catching graphics using Adobe Photoshop or Adobe Creative Suite for promotional materials, banners, and social media visuals. Implement marketing automation tools to streamline email marketing workflows, customer segmentation, and personalized outreach efforts. Collaborate with cross-functional teams including graphic designers, copywriters, and sales staff to ensure cohesive branding and messaging across all channels. Proven experience managing e-commerce platforms with a strong understanding of content management systems such as WordPress. Expertise in SEO tools, keyword research techniques, SEM strategies, and Google Ads campaign management. Proficiency in analytics platforms like Google Analytics and SQL for data-driven decision-making. Strong knowledge of digital marketing channels including social media management (Facebook Advertising), email marketing, performance marketing, and marketing automation tools. Skilled in graphic design using Adobe Photoshop or Adobe Creative Suite for creating engaging visual content. Familiarity with HTML, CSS, JavaScript basics for website customization and troubleshooting. Excellent copywriting skills with an ability to craft persuasive product descriptions and compelling marketing messages. Deep understanding of B2B (business-to-business) marketing strategies within the wine & spirits e-commerce space. Ability to analyze performance metrics regularly to optimize campaigns for maximum ROI. Strong project management skills with the ability to coordinate multiple initiatives simultaneously while maintaining attention to detail. Join us as we revolutionize the online shopping experience for wine & spirits enthusiasts! Bring your passion for digital innovation combined with your love of fine wines to create memorable journeys for our customers while advancing your career in a vibrant industry!

Pay:

$60,126.84 - $72,410.81 per year

Benefits:

Health insurance Paid time off

Work Location:

Hybrid remote in Richmond, IL 60071