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AYC Group/Salon City

Ecommerce Content & Digital Marketing Specialist

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What they do

An E-Commerce Content Specialist is responsible for coordinating, managing and updating all content across an organization's online marketing presence. May be responsible for editing and auditing all website content, probably working closely with design, sales and marketing staff to maintain company standards with regard to product and information and overall brand strategy.

$59,722 / year median in Texas

+21% projected growth

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Job Description

E-Commerce Content & Digital Marketing Specialist AYC/SalonCity Company:
AYC/Salon City Location:
Garland, TX (100% On-Site)
Compensation:
$48,000 - $62,000/year (Commensurate with experience)
Job Type:
Full-Time, On-Site Department:
E-Commerce & Marketing About Us AYC and Salon City are leading names in professional salon furnishings and equipment, serving direct-to-consumer stylists, salon owners, and commercial distributors across the nation. We blend high-end aesthetic design with functional quality. We are looking for a high-energy, creative E-Commerce Content & Digital Marketing Specialist to join our team 100% on-site in Garland, TX. If you have an eye for modern graphic design, know how to build engaging email campaigns, and want to see your creative ideas directly drive online sales, this role is for you. Position Overview In this full-time on-site role, you will be the visual and digital engine behind our promotional campaigns. You will concept, design, write, and execute multi-channel marketing collateral—spanning email broadcasts, automated sequences, web banners, and social media content. Key Responsibilities 1. Graphic & Visual Design (40%)
  • Design high-converting digital assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or modern design tools (Figma/Canva).
  • Create eye-catching email templates, homepage banners, social carousels, and digital product feature graphics.
  • Touch up, edit, and organize product photography and brand assets for storefront merchandising.
  • Assist with basic short-form video edits (Reels, TikToks, product demos) highlighting product features and salon design trends. 2. Email Marketing & Campaigns (30%)
  • Manage the email calendar end-to-end: setup, visual layout, copywriting, and deployment.
  • Build and refine automated flow sequences (Welcome Series, Abandoned Cart, Post-Purchase, Win-Back).
  • Write punchy, engaging copy tailored to salon professionals, studio owners, and B2B buyers.
  • Track basic performance metrics (Open Rates, Click-Through Rates, Revenue per Email) and run visual A/B tests. 3. Social Media & E-Commerce Merchandising (30%)
  • Plan, write, and schedule monthly social media calendars across Instagram, Facebook, Pinterest, and TikTok.
  • Align promotional posts and web visuals with inventory updates, seasonal sales events, and product launches.
  • Assist in updating storefront visuals to ensure homepage banners and landing pages match active promotional campaigns.
  • Monitor audience engagement and respond to comments/messages to build brand loyalty. Qualifications & Requirements
Experience:
1-3+ years of hands-on experience in graphic design, email marketing, or e-commerce digital content creation.
    Work Location:
    Ability to work 100% full-time on-site in Garland, TX.
      Design Toolkit:
      Proficient in Adobe Creative Suite (Photoshop, Illustrator) or advanced Figma/Canva workflows.
        Email & E-Commerce Knowledge:
        Hands-on experience with Email Service Providers (Klaviyo) and familiarity with platforms like Shopify.
          Copywriting:
          Strong written communication skills to write clear, persuasive marketing copy.
            Portfolio Required:
            A link to your graphic design portfolio or work samples (email designs, social posts, visual graphics) MUST be included with your application. Compensation & Benefits
              Base Salary:
              $48,000 - $62,000 per year (commensurate with skills, design portfolio, and relevant experience).
                Schedule:
                Full-time, Monday through Friday (100% On-Site).
                  Benefits Package:
                  Comprehensive health, dental, and vision insurance coverage.
                    Paid Time Off:
                    PTO allowance and company-paid holidays.
                      Perks:
                      Employee discounts on professional salon equipment and furnishings. How to Apply Please submit your resume along with a link to your portfolio or work samples showing past graphic design, email campaign, or social media creative work. Applications without visual design samples will not be reviewed.
                      Pay:
                      $48,000.00 - $62,000.00 per year
                      Benefits:
                      401(k) Employee discount Health insurance Paid time off
                      Work Location:
                      In person