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NF
Nationwide Freightlinx
HubSpot CRM & Marketing Automation Specialist
Entry-Level JobVerifiedNo experience needed
Career Insights for Marketing Analyst (General)
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Scorecard
Based on Florida data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$80,536 / year median in Florida
-14% projected decline
Job Description
Need a local Computer IT freelancer 4 hours a day in our office Mon-Friday as needed: We're a freight brokerage/3PL looking for a hands-on CRM and automation specialist to build and manage the systems that drive our sales and marketing engine — from lead capture through carrier and shipper onboarding. You'll own our HubSpot instance and the tools that connect to it, helping our reps move faster and our pipeline run cleaner. What You'll Do CRM & Automation (HubSpot) Build and maintain workflows, sequences, and automation across sales and marketing Manage lead scoring to help reps prioritize shipper and carrier prospects Create and optimize drip campaigns, forms, and landing pages Build pipelines that reflect our sales process — from lead to booked load to repeat business Maintain reporting dashboards leadership can use to track pipeline health and rep performance HubSpot Certification strongly preferred Integrations Connect and maintain integrations with RingCentral, Seamless.
AI, LinkedIn lead imports, Google Workspace, Calendly, and DocuSign Build automations using Zapier or Make.com to keep systems in sync Email & SMS Deliverability, Compliance Manage SPF, DKIM, and DMARC setup; handle domain warming and reduce spam-folder placement Run A/B tests on subject lines and campaign content Ensure SMS compliance with A2P 10DLC and TCPA requirements, including opt-in/opt-out management Build SMS workflows inside HubSpot for lead and carrier communication Sales Automation Build automatic follow-up sequences and task reminders to keep reps on top of leads Automate deal creation and lead assignment Set up and maintain call logging Website & Lead Gen Manage and update our website (WordPress or Webflow), including forms and chat widgets Support conversion rate optimization and basic SEO Preferred Experience Background in freight brokerage or logistics — familiarity with brokers, shippers, carriers, and MC/DOT information is a strong plus Experience with a TMS or logistics-specific CRM (McLeod, Turvo, Aljex, etc.) Call TJ @ 386-610-2450
AI, LinkedIn lead imports, Google Workspace, Calendly, and DocuSign Build automations using Zapier or Make.com to keep systems in sync Email & SMS Deliverability, Compliance Manage SPF, DKIM, and DMARC setup; handle domain warming and reduce spam-folder placement Run A/B tests on subject lines and campaign content Ensure SMS compliance with A2P 10DLC and TCPA requirements, including opt-in/opt-out management Build SMS workflows inside HubSpot for lead and carrier communication Sales Automation Build automatic follow-up sequences and task reminders to keep reps on top of leads Automate deal creation and lead assignment Set up and maintain call logging Website & Lead Gen Manage and update our website (WordPress or Webflow), including forms and chat widgets Support conversion rate optimization and basic SEO Preferred Experience Background in freight brokerage or logistics — familiarity with brokers, shippers, carriers, and MC/DOT information is a strong plus Experience with a TMS or logistics-specific CRM (McLeod, Turvo, Aljex, etc.) Call TJ @ 386-610-2450