Jobs › Boston, MA › CRM Marketing Specialist Robert Half CRM Marketing Specialist Boston, MA Apply Description Robert Half's marketing & creative client is seeking a CRM Marketing Specialist for a remote contract opportunity. This is a part-time contract role (25-30 hours per week) supporting the execution of customer lifecycle and retention marketing initiatives. This is a 1 year-long contract. The CRM Marketing Specialist will be responsible for developing, building, deploying, and optimizing email, SMS, push notification, and in-app messaging campaigns that drive customer engagement, retention, and revenue. This role is ideal for a hands-on CRM marketer with strong Salesforce Marketing Cloud expertise who enjoys balancing campaign execution, automation, testing, analytics, and cross-functional collaboration.

Responsibilities:

Execute CRM marketing campaigns across email, SMS, push notifications, and in-app messaging from concept through deployment. Support promotional campaigns, seasonal initiatives, customer lifecycle journeys, and milestone-based communications. Build, test, QA, and deploy campaigns while ensuring accuracy, brand consistency, and timely execution. Create and update email content including promotional emails, newsletters, surveys, welcome journeys, and customer communications. Write and optimize subject lines, messaging, and content to improve engagement and campaign performance. Manage audience segmentation, list creation, and customer targeting strategies. Support customer journey development, campaign automation, and workflow optimization. Conduct A/B testing on messaging, design, timing, and audience segments to improve performance. Monitor campaign metrics including open rates, click-through rates, conversions, engagement, and deliverability. Generate reporting and provide recommendations to improve CRM performance and customer engagement. Partner with brand, analytics, and marketing stakeholders to align CRM campaigns with broader business initiatives. Maintain compliance with email marketing regulations and subscriber preferences. Review email renderings and perform quality assurance testing across devices and platforms.

Requirements Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field. 2+ years of experience in CRM marketing, email marketing, lifecycle marketing, retention marketing, or digital marketing. Experience building, deploying, and optimizing campaigns within Salesforce Marketing Cloud. Strong knowledge of Content Builder, Journey Builder, Automation Studio, and Mobile Studio. Experience creating audience segments, managing customer lists, and executing personalized communications. Hands-on experience with AMPscript, Dynamic Content, Dynamic Code Blocks, and SQL within Salesforce Marketing Cloud. Strong understanding of email marketing best practices, deliverability, testing methodologies, and campaign optimization. Experience supporting email, SMS, push notification, and automated customer journey programs. Analytical mindset with experience interpreting campaign performance data and identifying opportunities for improvement. Experience managing multiple campaigns and priorities in a fast-paced environment. Strong project management, organizational, and communication skills. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) . Active Filters CRM Marketing Specialist Boston, MA Clear All Apply