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Media Audience Insights Analyst
Career Insights for Digital Marketing Analyst
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What they do
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
$96,080 / year median in New York
-1% projected decline
Job Description
Job Description
Media Audience Insights Analyst Contract:
New York, New York, US Salary Range:
45.00 - 47.00 |
Per Hour Job Code:
371616
End Date:
2026-10-11
Days Left:
29 days, 7 hours left
Client:
Lead Entertainment Provider
Title:
Media & Audience Insights Analyst
Duration:
09 Months (Potential Extension/Conversion based on performance)
Location:
Chicago, IL 60601 || New York, NY 10036 - Onsite Role
Pay Range:
($45-$50) on an hourly basis Media & Audience Insights Analyst We are seeking a Media & Audience Insights Analyst to support Ad Sales with fast, accurate, data-driven audience insights across television and streaming.
Key Responsibilities:
Analyze audience measurement data using Nielsen NPower to answer business and Ad Sales questions.
Evaluate TV and streaming metrics including ratings, share, reach, duplication, average minute audience, and time spent viewing.
Translate complex data into clear insights, recommendations, and PowerPoint presentations for sales and senior stakeholders.
Build accurate, repeatable Excel-based analyses and deliverables under tight deadlines.
Establish audience and viewership baselines and identify trends that support strategic decision-making.
Clearly communicate what the data does—and does not—support.
Partner with Ad Sales and cross-functional teams to deliver actionable insights within hours, not days.
Required Qualifications:
4+ years of experience in media research, audience measurement, or media analytics within a network, studio, agency, publisher, or measurement provider.
Hands-on Nielsen NPower experience is required.
Strong understanding of television and streaming audience measurement.
Strong MS Excel and PowerPoint skills.
Proven ability to support sales teams in a fast-paced, deadline-driven environment.
Strong analytical judgment and ability to translate data into actionable business insights.
Preferred Qualifications:
Experience with VideoAmp.
Comscore, GWI, MRI-Simmons, or other syndicated/cross-platform research sources.
SQL, Tableau, or Power BI experience.
Experience with multicultural/Black audience measurement and segmentation.
Fandom or franchise-related media research experience.
Benefits:
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, (paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable.
Job Requirement
Nielsen
NPower
VideoAmp
Ad Intel
Audience
Reach Out to a Recruiter
Recruiter
Phone
Mradul Khampariya
mradul.khampariya@collabera.com
Benefits
- Paid Time Off (PTO)
- Sick Leave
- 401(k) Plans
- Other Retirement and Savings