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BF
Bread Financial
Senior Associate - Channel Execution
Career Insights for Digital Marketing Analyst
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Scorecard
Based on Ohio data
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What they do
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
$96,964 / year median in Ohio
-5% projected decline
Job Description
Every career journey is personal. That's why we empower you with the tools and support to create your own success story. Be challenged. Be heard. Be valued. Be you ... be here. Job Summary This role is part of Marketing Services, which enables campaigns, customer communications, and engagement through campaign management, audience management, and channel execution. Within Channel Execution, the role independently builds, configures, tests, deploys, and optimizes email communications, customer journeys, and digital experiences. It applies content personalization, templates, offers, decision logic, and channel capabilities to support business objectives. The role partners with business and technical stakeholders to translate requirements into execution-ready solutions, ensuring accurate, efficient delivery aligned with customer experience goals. The role applies channel execution, digital marketing, and marketing technology expertise to build, test, deploy, monitor, and optimize customer-facing experiences while contributing to operational excellence through process improvements, issue resolution, and the adoption of new channel capabilities. Essential Job Functions Independently configure, test, deploy, monitor, and support multichannel marketing campaigns, communications, customer journeys, and digital experiences. Develop and maintain content, templates, messages, offers, decision logic, and other channel components in alignment with business needs, customer experience goals, and execution standards.
- (30%) Execute testing, optimization, and improvement across customer communications and digital experiences.
- (25%) Partner with business and technical stakeholders to understand campaign objectives, customer experience requirements, and channel capabilities. Translate business needs into execution-ready solutions, evaluate channel-specific considerations, and provide recommendations that support successful delivery of customer communications, journeys, and digital experiences.
- (25%) Apply working knowledge of channel execution platforms, marketing technologies, customer journey capabilities, content management processes, and digital marketing practices to support complex execution activities. Contribute to the implementation, testing, and adoption of new channel capabilities, features, and process improvements that enhance execution effectiveness and scalability.
- (10%) Apply established controls, governance practices, quality assurance procedures, and channel execution standards to support compliant, accurate, and risk-aware campaign delivery. Perform audits, validation activities, and issue resolution while ensuring communications and customer experiences meet business, operational, regulatory, and customer experience expectations.
- (10%) We currently have the ability to offer our Senior Associate
- Channel Execution position at varying levels. Candidates will be assessed based upon several factors including, but not limited to, education, experience, and skill set. Senior Associate (A)
- Channel Execution Minimum Qualifications High School Diploma or GED 2-3 years of experience supporting and executing marketing campaigns, digital marketing, customer communications, content publishing, website management, customer engagement programs, or related functions.
- Channel Execution Minimum Qualifications High School Diploma or GED 3-5 years of experience supporting and executing marketing campaigns, digital marketing, customer communications, content publishing, website management, customer engagement programs, or related functions.
Stakeholder Consultations Reports To :
Associate Manager and aboveDirect Reports :
0 Work Environment Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location. Travel Ability to travel up to 5% quarterly Physical and Mental Requirements To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship. Communicate/Hearing Communicate/Talking Stationary Position/Seated Typing/Writing Maintain focus in high pressure or fast-paced work environment Other Duties This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time. Salary Range (unless otherwise noted below): $63,200.00- $101,100.
California:
$72,700.00- $126,400.
Colorado:
$63,200.00- $111,200.
New York:
$69,500.00- $126,400.
Washington:
$69,500.00- $116,300.
Maryland:
$69,500.00- $111,200.
Washington DC:
$72,700.00- $116,300.
Illinois:
$63,200.00- $111,200.
New Jersey:
$72,700.00- $116,300.
Vermont:
$63,200.00- $101,100.
Ohio:
$63,200.00- $101,100.
Maine:
$63,200.00- $101,100.
Connecticut:
$69,500.00- $111,200.
Virginia:
$63,200.00- $101,100.