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PMI (Project Management Institute)
Manager, Market Research & Insights
Career Insights for Marketing Analyst (General)
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Based on Pennsylvania data
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What they do
A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.
$91,117 / year median in Pennsylvania
-15% projected decline
Job Description
Manager, Market Research & Insights PMI (Project Management Institute) $138100-160000 United States, Pennsylvania, town Square 14 Campus Boulevard (Show on map) Aug 18, 2026
Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference? Make an impact. Join PMI. How will you make a difference to PMI?
PMI is looking for a Manager, Market Research Insights, who will serve as the primary insights Business Partner to several operating groups, responsible for shaping research agendas, advising stakeholders, and translating insights into strategic action. This role involves working closely with executive and senior leadership teams, marketing, product development, community, strategy, and growth teams to ensure insights align with business goals and drive strategic decisions.
This role also leads and manages a team of insights analysts operating in a matrixed model, with direct and dotted-line alignment across multiple operating groups.
Accountable for both hands-on delivery within assigned operating groups and the prioritization, allocation, and quality of work delivered through the team, ensuring insights efforts are aligned to business priorities. Partners closely with other Market Research and Insights Business Partners and Research Operations Lead to ensure alignment across the portfolio of research and insights, effective use of shared resources, and scalability of insights practices across the enterprise.
What you'll bring to the role:
Business Partner Serve as the primary insights Business Partner for specific operating functions, leading problem framing and defining research agendas aligned to business priorities
Act as a trusted advisor to functional leadership, translating insights into strategic recommendations
Lead high-impact research initiatives within research portfolio, including design, synthesis, and executive storytelling
Represent stakeholder needs within the broader insights function and ensure alignment with enterprise priorities Matrixed Team Leadership Directly manage and develop a team of insights analysts, including performance management, coaching, and career development
Lead a matrixed team structure, where analysts support multiple portfolios through both direct and dotted-line relationships
Provide day-to-day direction, quality oversight, and support to analysts across all assigned work, regardless of portfolio alignment
Ensure clarity of roles, expectations, and accountability across solid and dotted-line reporting relationships Resource Allocation Across Portfolios Prioritize and allocate analyst resources across competing portfolio needs
Balance direct portfolio ownership responsibilities with shared service support across the team
Collaborate with other Business Partners to align on analyst utilization and priorities
Collaborate with Research Operations Lead to ensure efficient workflows, tools, and processes across the team Research Execution Oversight Oversee and guide the design, execution, and analysis of research conducted for assigned operating functions, ensuring methodological rigor and alignment with business objectives
Review and provide direction on research outputs to ensure consistency, accuracy, and strategic relevance
Maintain accountability for the overall quality and impact of insights delivered by the team