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GM
Gray Media, Inc.
MEDIA EXECUTIVE - WCSC
Career Insights for Digital Marketing Analyst
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Based on South Carolina data
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What they do
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
$89,265 / year median in South Carolina
+1% projected growth
Job Description
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.About WCSC:
Would you like to work in a city consistently named by T+L as one of the best cities in the world? The world-famous food scene, high-tech growth, and hot real estate make Charleston one of the fastest-growing metro areas in the country. Manufacturing jobs at Boeing, Mercedes, and Volvo and the world-class medical community continue to make the Lowcountry a destination market.Job Summary/Description:
Gray Digital Media is seeking a solutions-oriented professional with a strong digital sales background to join our dynamic sales team. The Media Executive is responsible for the development, retention, and growth of digital revenue. The employee will design and sell digital marketing solutions for businesses using the latest advertising products available across all Gray Digital Media platforms (Programmatic, OTT, Email, Social, Gaming, Audio Streaming, SEM, SEO). Duties/Responsibilities include, but are not limited to:- Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy for their business
- Meet or exceed sales expectations, goals, and budgets, and manage your own book of digital sales revenue for retention and growth
- Learn and master Gray Digital Media's suite of industry-leading digital services.
- Develop, retain, and grow client relationships in Charleston, throughout South Carolina, and across the United States.
- Manage your digital book of business using client management tools and software. Design, write, and present marketing proposals and presentations
- Communicate and collaborate effectively across all Gray Digital Media departments and support staff
Qualifications/Requirements:
- 2 or more years' experience in digital media sales preferred, with evidence of prior success or in a digital agency working with clients
- Demonstrates intellect, drive, executive presence, and sales acumen
- The ability to prospect and network with business decision-makers within small, medium, and large organizations
- Proven experience building excellent client relationships
- Excellent troubleshooting and problem-resolution skills
- Possess superb written and verbal communication skills
- Proficient with Microsoft Excel, Word, and PPT
- Google Certification (Specifically Google Analytics & Google Ad Manager) preferred If you feel you're qualified and want to work with a great group of people, go to https://gray.