Content & Growth Marketing Associate Allura Global Media Norwalk, CT Job Details Full-time $60,000 - $70,000 a year 1 day ago Benefits Travel reimbursement Health savings account Paid holidays Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications Google Workspace Teamwork AI tools proficiency Attention to detail Newsletters (communication methods) Marketing analytics Marketing operations Full Job Description Content & Growth Marketing Associate Dedicated Client Account, Allura Media Role Overview Allura Media is hiring a full-time Content & Growth Marketing Associate to support a dedicated client account: an early-stage online marketplace specializing in staffing for architects and engineers. This person will sit on the Allura Media team but work full-time on one client account as the company's first dedicated full-time marketing hire. The role offers a unique combination of early-stage ownership and built-in support: the associate will help shape and execute the marketing function from the ground up while working alongside a part-time CMO, founding team members, agency partners, and other marketing resources. This role is ideal for a marketer with roughly 3 to 5 years of experience who is strongest in content, digital marketing, and campaign execution, with a willingness to learn and grow across paid media, analytics, marketing operations, and startup-style problem solving. The right person will be a strong writer, organized operator, curious learner, and self-motivated problem solver who is comfortable wearing a few hats while helping build the marketing foundation for a growing company.

Role Structure Employer:

Allura Media Dedicated Account:

Early-stage online staffing marketplace for architects and engineers

Role Type:

First full-time marketing hire dedicated to the account

Location:

Norwalk, Connecticut Schedule:

Full-time, in-office, standard 9:00 AM to 5:00 PM business hours

Travel:

Limited, as needed

Manager:

Head of Allura Media, who is also serving as the part-time CMO for the client

Team:

Works closely with Allura Media leadership, the client's founding team, agency partners, creative teams, paid media partners, content partners, and other account stakeholders Why This Role Matters The client has a strong strategic foundation, a clear market opportunity, and a team of experienced entrepreneurs and operators behind it. The company now needs a dedicated marketing hire who can help turn that foundation into consistent execution. This person will help build and manage the content engine, support growth marketing efforts, assist with advertising and analytics, coordinate key marketing workstreams, and help ensure the brand shows up clearly and consistently across channels. This is a strong opportunity for someone who wants to grow early with a company but not be isolated as a solo marketer. There is already meaningful marketing infrastructure in place, including agency support, strategic leadership, brand direction, paid media work, content development, reporting, and marketing systems. The associate will help bring more of that execution together day to day. Primary Responsibilities Content, Resource Center, and Brand Support Approximately 50% of the role The largest part of this role will focus on content development, editing, organization, and execution across key marketing channels.

Responsibilities may include:

Supporting the launch and ongoing development of a resource center and blog Drafting, editing, and organizing blog support content, short-form articles, social posts, email content, landing page copy, and related marketing materials Helping develop and maintain a monthly newsletter Supporting recurring LinkedIn content and helping bring more social posting activity internal Turning company ideas, leadership input, transcripts, interviews, AI-assisted drafts, and agency materials into polished marketing content Helping maintain the content calendar across blog, newsletter, LinkedIn, email, and other channels Reviewing AI-assisted content for accuracy, tone, clarity, structure, and brand alignment Helping adapt content for different audiences, including architecture and engineering firms, freelance specialists, industry partners, and broader market stakeholders This person should be a strong writer and editor. They do not need to be a senior copywriter, but they should be able to turn rough ideas into clear, useful, professional marketing content. Growth Marketing, Paid Media Support, and Analytics Approximately 25% of the role This role will also support digital marketing and advertising efforts. The associate does not need to be a paid media specialist, but should have basic familiarity with platforms like Meta, LinkedIn, and Google, plus a willingness to learn.

Responsibilities may include:

Supporting paid media campaigns across Meta, LinkedIn, and Google Helping draft, organize, and review ad copy and campaign creative inputs Reviewing landing pages, forms, and campaign flows from a content and conversion perspective Looking at campaign performance data and helping identify patterns, questions, or opportunities Supporting A/B testing, messaging tests, and campaign optimization efforts Helping connect content themes to advertising and growth priorities Reviewing analytics from social media, email, website, landing pages, and campaigns Helping translate performance insights into content and campaign improvements The ideal candidate should be comfortable with numbers, dashboards, and performance feedback. They do not need to own paid media strategy, but they should be able to participate in growth conversations and learn how paid, content, email, and landing pages work together. Marketing Operations, Coordination, and Partner Programs Approximately 25% of the role The associate will provide important coordination support across the marketing function, helping keep content, campaigns, assets, approvals, and workstreams organized.

Responsibilities may include:

Coordinating timelines, deliverables, approvals, and follow-ups across internal and external teams Keeping marketing calendars, documents, files, and campaign materials organized Supporting landing page, email, social, content, and campaign updates Helping QA emails, landing pages, forms, links, ad copy, social posts, and other marketing materials before launch Tracking project status and next steps across multiple workstreams Helping maintain repeatable marketing processes as the team grows Supporting marketing materials connected to partners, affiliate programs, association programs, and related industry relationships Assisting with co-branded content, partner-facing materials, announcements, publishing needs, or press releases when relevant Flagging issues, gaps, delays, or opportunities for improvement This role will involve a meaningful amount of coordination, but it is not a pure project management role. The associate should be organized enough to keep work moving while still being primarily focused on marketing execution. AI and Tools AI will be part of the workflow. The associate does not need to be an advanced AI power user, but they must be comfortable using tools like ChatGPT, Claude, or similar platforms to support drafting, organization, idea generation, and content development. The key requirement is judgment. This person must be able to review AI-assisted output, improve it, check for accuracy, protect brand standards, and ensure content sounds credible and professional. Familiarity with tools such as Figma, Figma Make, Canva, Google Workspace, CMS platforms, email marketing tools, HubSpot, analytics dashboards, or project management platforms is a plus. Ideal Candidate Profile The ideal candidate likely has 3 to 5 years of experience in marketing, content, digital marketing, growth marketing, communications, agency, startup, B2B, or professional services work. Experience in any of the following areas is a strong plus: Content marketing B2B marketing Paid media support or campaign coordination Meta, LinkedIn, or Google Ads exposure Email marketing or newsletter development Social media content and scheduling Blog or resource center development Landing page copy or conversion support Agency environment Startup or early-stage company Marketplace business Architecture, engineering, construction, real estate, professional services, or technical industries Experience in architecture, engineering, construction, or adjacent professional services is especially valuable because it will help the person understand the audience, write with credibility, and navigate industry terminology. Key Traits The right person should be: A strong writer and editor Self-motivated Highly organized High ownership Comfortable with ambiguity Analytical and curious Comfortable learning new tools and platforms A strong problem solver Collaborative with agencies, partners, and senior stakeholders Detail-oriented enough to protect quality and brand standards Comfortable receiving feedback and improving quickly Able to work independently without constant direction Willing to roll up their sleeves when needed This is a role for someone who likes figuring things out, not someone who needs a rigid job description or a fully built playbook. What Success Looks Like First 90 Days A successful first 90 days may include: Developing a strong understanding of the brand, audience, positioning, and marketing priorities Helping organize the content calendar across blog, LinkedIn, newsletter, email, and related channels Supporting the launch or expansion of the resource center and blog Helping launch or improve the monthly newsletter process Supporting recurring LinkedIn content and helping bring more posting activity internal Getting familiar with Meta, LinkedIn, Google, email, website, and landing page performance data Helping review campaign and content analytics to identify useful patterns or improvement opportunities Building strong working relationships with Allura Media, client leadership, and agency partners Demonstrating strong ownership, organization, responsiveness, and quality control First 6 Months A successful first 6 months may include: Owning more of the recurring content coordination and execution rhythm Helping maintain a consistent LinkedIn, blog, newsletter, email, and resource center presence Improving the quality and consistency of AI-assisted content workflows Supporting paid media and campaign execution more confidently Helping connect analytics and performance learnings back into content and campaign planning Becoming a reliable internal point person for marketing execution details Supporting partner, affiliate, and association marketing materials where needed Helping build repeatable marketing processes as the company grows Compensation Recommendation Recommended salary range: $65,000 to $70,000 base salary For a candidate with especially relevant architecture, engineering, construction, agency, startup, B2B, marketplace, content, or paid media experience, Allura Media may want flexibility up to approximately $75,000.

Recommended benefits package:

Health insurance contribution or group health plan access Paid time off Paid holidays Travel reimbursement for approved business travel Laptop and required software access Professional development support where appropriate Optional dental, vision, 401(k), or retirement plan access if available

Pay:

$60,000.00 - $70,000.00 per year

Benefits:

401(k) Health insurance Health savings account

Work Location:

In person