Associate Digital Marketing Manager

Associate Digital Marketing Manager Boca Raton, FL Job Details Full-time 1 day ago Qualifications Task prioritization Productivity software Cross-functional collaboration Copywriting Full Job Description Basic Fun! is a dynamic global designer and marketer of classic, innovative children's entertainment products that bring smiles to people of all ages. Our iconic brands and robust product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in- store as well as in family entertainment venues. The Company is proud to have long-standing, valued product partnerships with A-List Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokémon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA. Basic Fun! manages a portfolio of iconic powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K'nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash'ems® and Littlest Pet Shop®, and many other trusted brands. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.

Position Overview :

This position is responsible for building campaigns that connect or iconic brands within the Digital Marketing discipline, including social media, ecommerce and digital ads. This position will collaborate closely with Sales, Marketing, Product Development, and the Executive team. Responsibilities include but not limited to: Digital Marketing Strategy — lead cross-functional strategy across internal stakeholders and external partners to build scroll-stopping campaigns — from social to ecommerce to digital ads - for tentpole brands. PR & Media Buzz — partner with agency partners, retailers, and brand teams to get our stories in front of the right audiences. Influencer Partnerships — partner with agencies and in-house team to identify and build relationships with creators who genuinely get our brands, and manage campaigns that feel authentic, not forced. Event Activation — bring our toys to life at conventions, retail launches, pop-ups, and influencer events (