Strategic Initiatives & Event Marketing Assistant

About Us Since 1906, the University of West Georgia (UWG) has been home to those who seek a transformative college experience. UWG is a leading residential, doctoral comprehensive university that offers a broad undergraduate and graduate curriculum based on a liberal arts foundation. Nestled among the pines on a picturesque 645 acres is the University of West Georgia- a hidden gem approximately 40 miles west of Atlanta. Serving approximately 16,000+ students, and offering more than 100 programs, UWG is committed to advancing innovative academic programs and a student-centered business model. Perennially ranked by U.S. News & World Report, the Princeton Review, and Colleges of Distinction as a top national university, West Georgia offers 86 fields of study, including business, computing, nursing, education, STEM, communication and digital media, social sciences, and the fine and performing arts. UWG generates a regional economic impact of more than $650 million annually and provides a safe, quality, and affordable university experience that connects students to post-graduate career and leadership opportunities. UWG has been recognized by the Carnegie Foundation for its institutional commitment to community engagement through teaching, research and creative activities, and public service. West Georgia is one of only 119 U.S. colleges and universities to receive the elective classification in 2020 and is among only 359 institutions nationally. Dedicated to creating a first-choice university for students, alumni, employees, and communities, UWG seeks employees who will advance and support the University's mission of fulfilling the talent needs of western Georgia and the Atlanta metropolitan area, while contributing to the social, cultural, and economic development of the region and state. The University of West Georgia offers a comprehensive total rewards package designed to support faculty and staff across multiple dimensions; health, wellness, financial security, and professional growth. Employees working at least 30 hours per week gain access to a range of health plans, including medical, dental, and vision, wellness programs, and robust retirement options through Georgia Teachers Retirement System (TRS), Optional Retirement Program, and voluntary 403(b) and 457(b) plans. Employees are granted 13 paid holidays and paid time off accruals and are eligible to participate in the University System of Georgia's Tuition Assistance Program. Fringe benefits include a variety of resources focused on employee physical, mental, financial, and social well-being through Acentra Employee Assistance Program in addition to personal financial advising with Captrust. UWG also offers exclusive discounts and special offers on entertainment, travel, and other products and services through the Perks at Work program, free access to the university recreation facility, discounted campus dining options, and more! Living in Carrollton, "The City of Dreams," offers the advantages of city life with a small-town vibe. This progressive community with Southern flair offers plenty of shopping, restaurants, nightlife opportunities, and cultural events. Named a City of Excellence in Georgia and listed as one of the 50 Best Small Southern Towns, Carrollton is the cultural, educational, health care, and commercial center for the west Georgia region. At the heart of Carrollton is its historic downtown and Adamson Square lined with shops, galleries, and restaurants. Each season offers unique local events and opportunities for year-round recreation. Outdoor activities abound through award-winning spaces, including an 18-mile paved walking and biking Greenbelt trail that encircles the city and passes through the UWG campus. The city embraces the University's students, faculty, and staff, and welcomes the diversity UWG brings to the community. Invested in education with highly rated city and county K-12 systems, both city and county public school graduation rates are 90% and above and rank among the top in the nation by U.S. News & World Report. Location Our campus is located at 1601 Maple Street, Carrollton, GA 30118. Faculty and staff members are expected to be physically present on campus as needed to support the in-person educational experience and on-campus vitality at the University of West Georgia. Depending upon teaching assignments and student demand, this could include the Carrollton or Newnan campuses. Job Summary The Strategic Initiatives & Event Marketing Assistant supports the Coordinator of Strategic Initiatives and Marketing in elevating the visibility, engagement, and overall experience within the College of Education (COE). The role plays a central part in planning and executing College- and Center-level events' especially those related to Georgia's BEST and the new Center for Educator Ethics' ensuring high-quality coordination, logistics, communication, and on-site support. The position also contributes significantly to the College's marketing and communications efforts by assisting in the creation of promotional materials, supporting digital and social media content, assisting with storytelling, and maintaining consistent branding across platforms. While the position maintains a strong focus on the Georgia's BEST program and the Center for Educator Ethics, it also provides flexible support to College-wide priorities as needed. Responsibilities 1 - -Coordinate and support College- and Center-led events (e.g., workshops, speaker series, trainings, recruitment and outreach events, donor/partner visits, and internal events.

Manage logistics:

scheduling, venues, A/V and technology, room setup, catering, décor, materials, signage, guest hospitality, and accessibility needs. Serve as a primary day-to-day contact for event stakeholders including faculty, students, staff, campus partners, and external guests. Develop timelines, run-of-show documents, task lists, and communication plans; provide on-site support including setup, breakdown, and troubleshooting. Capture and summarize event outcomes (attendance, engagement, feedback) and recommend improvements for future programming. 2 - Assist in the development of promotional materials for Georgia's BEST, the Center for Educator Ethics, and COE initiatives (digital graphics, flyers, email announcements, newsletters, and digital signage). Assist in drafting, scheduling, and monitoring content for social media and web pages; coordinate storytelling assets such as photos, quotes, and short recaps from events. Ensure alignment with institutional brand standards by collaborating with the College Coordinator of Strategic Initiatives and Marketing. Maintain and update web pages and event listings related to Georgia's Best and College activities. 3 - Assist with planning and coordination of strategic projects prioritized by the Coordinator or Dean's Office, with emphasis on Georgia's BEST and the Center for Educator Ethics. Collect, organize, and summarize data related to event participation, communication reach, and project outcomes to inform decision-making. Conduct research on best practices in educator ethics programming, higher education marketing, and community engagement to support recommendations. Coordinate multi-phase efforts such as resource development (e.g., ethical case studies, training materials), facility improvements, or workflow enhancements. Prepare draft reports, summaries, presentations, and basic dashboards to communicate progress and outcomes to leadership and stakeholders. Facilitate communication and collaboration between the Center for Educator Ethics, academic departments, assessment leaders, and external partners. Required Qualifications Educational Requirements Bachelor's degree in marketing, communications, public relations, event management, education, business, or a related field; or equivalent combination of education and experience. Required Experience Demonstrated experience coordinating events or projects and working with multiple stakeholders. Strong organizational skills, attention to detail, and effective written and verbal communication. Familiarity with digital communication tools, social media platforms, and basic content creation (e.g., Canva or similar). Preferred Qualifications Preferred Experience 1-2 years of experience in event planning, project coordination, marketing, or higher education. Experience with basic analytics and reporting to evaluate events and campaigns. Working knowledge of Adobe Creative Suite or comparable design tools. Familiarity with Capcut or other video editing tools. Familiarity with email marketing/campaigning tools such as Emma, HubSpot or other email marketing platforms. Proposed Salary Salary is commensurate with experience. Knowledge, Skills, & Abilities

ABILITIES

Demonstrated ability to develop forward-thinking, highly creative, and persuasive oral and written presentations. Project management experience is highly desired. The ability to implement projects with high visibility and outreach. Initiative and the ability to work in a fast-paced environment. The ability to work with external stakeholders as assigned (e.g., district superintendents, donors, state representatives, etc.) with a focus on new and external audiences. USG Core Values The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct. Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653. Conditions of Employment Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of West Georgia as determined by the University of West Georgia in its sole discretion; confirmation of the credentials and employment history reflected in your application materials, reference checks; and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request. Equal Employment Opportunity Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG). The Board of Regents prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from the participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law. Other Information The mission of the University of West Georgia is to enable students, faculty, and staff to realize their full potential through academic engagement, supportive services, professional development, and a caring, student-centered community. The institutional mission and daily operation of the University of West Georgia are guided by our values that support our vision to be the best place to work, learn, and succeed: ACHIEVEMENT, CARING, COLLABORATION, INCLUSIVENESS, INNOVATION, INTEGRITY, SUSTAINABILITY, and WISDOM.