Marketing Assistant/Analyst II

Marketing assistant/analyst II#26-11304 Indianapolis, IN All On-site Job Description

• Fully Remote Position

•

Job Title:

SFMC Marketing Automation Specialist Full remote position. Standard business hours. We're seeking a strategic and results-driven Marketing Cloud Specialist to join our digital marketing team. This role is focused on designing, building, and executing data-driven campaigns using Salesforce Marketing Cloud, with a strong emphasis on journey orchestration, audience segmentation, and campaign performance optimization. You'll collaborate across teams to deliver personalized customer experiences and drive measurable engagement. Key Responsibilities

Journey Building:

Create and manage automated customer journeys using Journey Builder to deliver personalized, multi-step experiences across email, SMS, and other channels.

Campaign Execution:

Design, build, and launch multi-channel marketing campaigns using Email Studio, Automation Studio, and related SFMC tools.

Audience Segmentation:

Manage subscriber data, build targeted segments, and use dynamic content to personalize messaging.

Performance Analysis:

Monitor campaign metrics, conduct A/B testing, and analyze KPIs to optimize engagement and conversion.

Platform Management:

Maintain and enhance Marketing Cloud functionality, including automations, filters, and data extensions.

Cross-Functional Collaboration:

Work closely with marketing, sales, and IT teams to gather requirements and support campaign execution.

Technical Customization:

Use AMPscript, SQL, and basic

HTML/CSS

to enhance personalization and campaign logic.

Data Integration:

Ensure proper data flow between Salesforce CRM, Marketing Cloud, and other systems to support campaign targeting and reporting.

Compliance & Deliverability:

Ensure campaigns meet regulatory standards (e.g., CAN-SPAM) and monitor deliverability and engagement. Required Skills and Qualifications

• 2-4 years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)
• Strong understanding of Salesforce CRM and its integration with Marketing Cloud
• Experience with audience segmentation and dynamic content personalization
• Familiarity with AMPscript and SQL for advanced personalization and data queries
• Knowledge of email marketing best practices, deliverability, and compliance
• Strong attention to detail and ability to manage multiple projects simultaneously
• Excellent communication and project management skills Preferred Qualifications
• Salesforce Marketing Cloud Email Specialist certification (or willingness to obtain within 6 months)
• Experience with Salesforce Data Cloud for audience enrichment and real-time personalization
• Familiarity with marketing analytics tools and dashboards
• Basic

HTML/CSS

skills for email customization