Digital marketing expertise:

You will work with the digital marketing agencies to optimize PPC, LSA, retargeting, and other digital marketing tactics.

Expert in assigned brand:

Be the foremost expert in the brands' needs, business goals, opportunities, and challenges, including the competitive market.

Leadership Collaboration & Brand Communication:

Partner closely with General Managers and operational leaders as the brand's go-to marketing expert, leading regular meetings, aligning marketing strategies with business goals, and providing performance insights and recommendations to leadership.

Cross-functional Collaboration:

Collaborate across departments to plan, launch, and measure lead generation campaigns across digital, direct mail, TV, radio, SMS, sponsorships, and hyper-local marketing. Ability to evaluate against marketing objectives. Marketing Generalist- Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams to understand the purpose and benefit of programs.

Data Analysis & Insights:

Continuously monitor and analyze the performance of the brand and marketing campaigns with a highly detail-oriented, analytical approach. Leverage advanced Excel skills and AI-powered tools to surface insights, and translate data into clear, actionable recommendations that drive measurable results.

Weekly reporting:

Evaluate West performance identifying opportunities and risks. Budget Management & Planning- Develop marketing plans and budgets, continually monitoring results to drive incremental phone calls and web leads. Vendor/Agency Management- Build and maintain strong relationships with external agencies, vendors, and media partners to ensure successful campaign execution.

Team Leadership & Team Player:

Be an integral part of the marketing leadership and collaborate with cross-functional team members to create and deploy best-in-class marketing programs. Qualifications Bachelor's Degree in Marketing, Business, or a related field with ability to develop strategies and execution plans (MBA a plus). 5+ years of overall marketing experience, with a proven track record of developing and executing successful marketing strategies as well as experience developing partner relationships. Experience in home services, HVAC, plumbing, electrical, retail, multi-location, or consumer service industries strongly preferred. In-depth digital marketing experience with experience across digital marketing channels, fluency in digital metrics, attribution, and performance reporting. Strong understanding of local marketing and lead generation strategies. Experience managing multiple campaigns and priorities simultaneously. Strong analytical and reporting skills. Excellent communication, organizational, and project management skills. Ability to thrive in a fast-paced, high-accountability environment. Advanced proficiency in Microsoft Excel for data analysis, reporting, and performance modeling (pivot tables, complex formulas, dashboards). Comfort leveraging AI tools (e.g., ChatGPT, Copilot, or similar) to accelerate insight generation and reporting efficiency is strongly preferred. Proven track record of driving measurable marketing results; candidates should be prepared to discuss specific examples during the interview process, including how their efforts directly impacted lead generation, revenue, or brand growth. Experience working within a platform, franchise, or multi-brand environment is a plus — familiarity with managing marketing across multiple locations or sister brands is highly valued. This is a contract-to-hire position. The right candidate will have the opportunity to transition to a full-time role based on performance and business needs. #CGHP #CGHP Pay Range $125,000—$130,000

USD About Champions Group:

Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. With the mission to maintain long term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo!, ASI, Bee's Plumbing, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, JW Plumbing Heating and Air, Lex Cooling, Heating, Plumbing & Electrical, M and M Heating, Cooling, Plumbing & Electrical, McAfee Heating and Air, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning and Timo's Air Conditioning & Heating. We are an equal opportunity employer committed to diversity and inclusion in the workplace. 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