Company Description
Jobs for Humanity is partnering with MiftahPath to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.
Company Name:
MiftahPath
Job DescriptionDrive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management.
Key Performance Indicators:
- Increase qualified leads for services
- Grow training program enrollments
- Improve conversion rate from leads
- Strengthen brand positioning and awareness
- Optimize campaigns using performance insights
Qualifications:
- Experience in marketing for services and/or training
- Proven track record of lead generation and enrollment growth
- Strong understanding of B2B marketing funnels
- Ability to manage campaigns across channels
- Bachelor's degree in marketing or related fieldQualifications Required Qualifications Experience in marketing for services and/or trainingProven track record of lead generation and enrollment growthStrong understanding of B2B marketing funnelsAbility to manage campaigns across channelsBachelor's degree in marketing or related fieldMarketing automation toolsCRM systems (e.
g., Salesforce)Email marketing and segmentationGoogle Analytics and reportingContent marketing and SEO basicsStrategic thinkingCustomer-centric messagingCollaboration with sales and trainersProject managementAnalytical decision-making