Overview The Senior Social Media Manager or Director will own TOJI Co.'s social media strategy and lead the Social Media team, with direct responsibility for the strategy, content quality, ROI, and performance of all content coming out of the team. This role will drive social growth, define the brand's voice and presence across platforms, and translate consumer, marketing, and platform trends into high-performing content and campaigns. The ideal candidate is a strategic, creative, and hands-on leader with a proven track record of growing social for a CPG, beauty, or consumer brand.

Instagram:

https://www.instagram.com/cloudcafe_official

TikTok:

https://www.tiktok.com/@sipcloudcafe Key Responsibilities Own and evolve the overall social media strategy across Instagram, TikTok, Pinterest, Red Note, and emerging platforms. Own the end-to-end social content pipeline—from strategy and ideation through creative development, approval, publishing, and optimization. Lead and manage the Social Media team, including priorities, delegation, workflows, and performance. Set the creative direction, content pillars, brand voice, and standards across all social channels. Develop social campaigns that drive brand awareness, engagement, audience growth, and conversion. Identify trends, cultural moments, and platform opportunities and translate them into relevant content. Own social analytics, KPIs, reporting, and ongoing performance optimization. Lead influencer, creator, PR, and partnership initiatives. Collaborate with Marketing, Creative, Retail, Operations, and leadership to align social with broader business goals. Support content production, livestreams, events, and brand activations as needed. Required Experience 5+ years of proven social media growth experience within CPG, beauty, or another consumer brand. Demonstrated success building and growing social channels, with measurable results. Proven experience owning social strategy and leading the content coming out of a Social Media team. Experience managing and developing a social/content team. Strong creative judgment and deep knowledge of Instagram, TikTok, and emerging platforms. Strong understanding of social analytics, content performance, and growth strategy. Experience with creator/influencer partnerships and integrated social campaigns. Excellent communication, leadership, and project management skills. Comfortable being both strategic and hands-on in a fast-paced consumer brand environment.

Pay:

$100,000.00 - $150,000.00 per year

Benefits:

Employee discount Health insurance

Work Location:

In person