Marketing Manager / Analyst / Paid Media Manager Republic Tax Laguna Hills, CA Job Details Full-time $85,000 - $130,000 a year 1 day ago Benefits Health insurance Dental insurance Paid time off Vision insurance Flexible schedule Qualifications Google Tag Manager Data-driven problem-solving Facebook Marketing analytics Affiliate marketing Paid search marketing Full Job Description Company Overview We are a dedicated tax resolution, tax relief, and tax preparation firm committed to assisting individuals and businesses in resolving their IRS and state tax agency issues. Our team includes IRS-certified Enrolled Agents and CPAs who advocate on behalf of our clients. As a Veteran Owned and Operated company, we take pride in delivering exceptional service to a diverse client base nationwide. Job Overview We are seeking an energetic and detail-oriented Marketing Manager / Analyst / Paid Media Manager to lead our digital marketing efforts. In this paid role, you will develop, execute, and optimize comprehensive media campaigns across multiple platforms to drive client engagement and business growth. Your expertise in paid search, social media advertising, media planning, and analytics will be vital in maximizing campaign performance and ROI. This is an exciting opportunity for a proactive marketer with a passion for data-driven decision making to make a tangible impact. Responsibilities Develop and manage paid media campaigns across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, Microsoft Ads, and other digital channels. Conduct thorough keyword research to identify high-performing keywords for PPC (pay-per-click) campaigns and SEO strategies. Optimize campaigns through continuous testing, tracking, and analysis using tools like Google Analytics, Google Tag Manager, and web analytics reporting dashboards. Manage marketing campaign budgets effectively to ensure maximum media performance while maintaining cost efficiency. Utilize SEO tools and media performance analytics to improve campaign visibility and conversion rates through targeted media buying and media planning. Monitor media performance metrics regularly to inform strategic adjustments that enhance ROI. Collaborate with cross-functional teams on digital marketing initiatives that include affiliate marketing, social media management, and conversion optimization. Experience Proven experience managing paid search marketing campaigns with a strong understanding of SEM (Search Engine Marketing) strategies. Hands-on experience with Google Ads (formerly AdWords), Microsoft Ads (formerly Bing Ads), Facebook Advertising, Twitter Ads, DoubleClick, and other digital advertising platforms. Skilled in web analytics tools such as Google Analytics and Google Tag Manager for tracking campaign success and generating detailed reports. Demonstrated ability to manage budgets within a search marketing role while achieving measurable results. Strong knowledge of SEO techniques, including keyword research, SEO tools utilization, and content optimization for organic growth. Experience with media planning, media buying, performance analytics, and conversion rate optimization. Proficiency in spreadsheets (including pivot tables) for data analysis and reporting purposes. Ability to interpret complex data sets into actionable insights that inform marketing strategies. Join us to leverage your expertise in digital marketing—driving innovative campaigns that deliver real results! We're committed to fostering an energetic environment where your skills can thrive while helping our clients resolve their tax challenges efficiently.

Pay:

$85,000.00 - $130,000.00 per year

Benefits:

Dental insurance Flexible schedule Health insurance Paid time off Vision insurance

Work Location:

In person