Director of Performance Marketing at Premier Executive Recruiting Director of Performance Marketing at Premier Executive Recruiting in Los Angeles, California Posted in about 10 hours ago.

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full-time Director of Performance Marketing | Paid Media, Retail Media & Marketplace Advertising We're hiring a Director of Performance Marketing to own paid media strategy across marketplace advertising, retail media networks, paid social, and paid search

• and to turn that investment into profitable, compounding growth.

This is a build role:

you'll stand up and mature the performance marketing function, direct the agencies executing against it, and scale a team as the business grows. You'll set the strategy. Agencies execute it. You hold them to the number. What you'll own: Paid media strategy & demand generation. Annual media plans with channel-level budget allocation, KPI targets, and investment rationale. Demand generation across marketplace revenue goals and DTC brand objectives. Full-funnel accountability from impression to conversion. Retail media & marketplace. You are the client and the decision-maker with our Walmart and Target retail media agency partners

• setting direction, pushing them toward the largest opportunities, holding them to KPIs.

You'll oversee marketplace advertising across the full brand portfolio, coordinated with organic listing optimization, promotional timing, and inventory availability. Paid social & paid search. Meta, TikTok, and the major social platforms. Branded defense and high-intent acquisition through paid search and online video. Creative briefing and approval alongside our brand team. Measurement & optimization. Performance dashboards and weekly/monthly reporting across every paid channel. Attribution modeling toward a unified view of media ROI across DTC and retail. Proactive identification of where spend should move to improve ROAS and reduce CAC. Agency accountability. Clear deliverables, reporting cadences, and performance benchmarks across all agency partners. Quarterly evaluation and partnership recommendations to senior leadership. AI fluency. We want someone already using AI tools in their paid media workflow

• campaign analysis, competitive intelligence, and search strategy informed by how AI is reshaping consumer discovery.

You'll evaluate, pilot, and champion new tooling across the function. What we're looking for 6-10+ years in performance marketing, paid media, or growth marketing, with real depth in paid media strategy and execution Experience managing multi-million dollar media budgets across Google, Meta, YouTube, TikTok, and marketplace platforms Fluency in ROAS, CAC, LTV, CPM, CPC, and blended media efficiency

• and the analytical instinct to know which one matters when Track record managing agency relationships as the client, not the coordinator Hands-on experience with AI tools applied to paid media, competitive analysis, or search optimization Excellent written communication; you can turn a dashboard into an executive-ready insight Nice to have, not required Marketplace advertising and retail media network experience (Amazon Ads, Walmart Connect, Roundel, Criteo, Instacart) Marketing mix modeling (MMM), multi-touch attribution (MTA), or incrementality testing Conversion rate optimization and structured A/B testing Beauty, CPG, or consumer products background Experience building and leading a team If you've built paid acquisition engines in a high-growth environment and you're ready to own the whole portfolio•including channels you haven't run yet•we want to talk.