Required Skills:

• Experience in product marketing, customer marketing, or customer advocacy, with direct ownership of case studies, testimonials, or reference programs (5+ Years)
• Strong interviewing and storytelling skills — able to draw out a customer's story and shape it into a usable asset
• Comfortable building process in an undefined space; this is a 0-1 build
• Experience partnering with video/creative teams on testimonial content, including reviewing footage and shaping rough cutsKey Success Attributes
• Builder who creates a durable recruitment and production pipeline where none exists today
• Trusted enough with customers to get them to say yes to being featured, and skilled enough to get the real story out of them
• Operates independently across XFN teams — video, sales enablement, commercial stakeholders — without needing structure handed to them

Preferred Skills:

• Experience with B2B or mid-market SaaS customers (5+ Years)
• Familiarity with ICP-based segmentation and messaging frameworks (5+ Years)
• Experience reporting on advocacy or social proof program performance

Duties:

• Advocacy Framework & Recruitment
• Develop a framework defining the benefits and outcomes that matter most by ICP, grounded in what strengthens our in-market messaging
• Establish a repeatable process to identify and recruit customers who match the framework, building a pipeline of advocacy-ready customers rather than one-off findsStory Development
• Identify customers who meet framework criteria and lead customer interviews to surface their story
• Develop social proof assets from those interviews — case studies, a quote library, and other formats based on commercial organization needVideo Partnership
• Partner with the video testimonial team to ensure interviews capture the right story on camera
• Deliver rough cuts to editors, shaping story and structure before final productionReporting
• Compile social proof performance reporting on a regular cadence, tracking usage and impact across the commercial organization

Job Overview:

The Mid-Market Marketing team is seeking a Contingent Worker Product Marketing Manager to build our customer advocacy and social proof capability from the ground upThis role owns the connection between what our customers say and how our team markets — defining what "proof" should look like by ICP, recruiting the customers who embody it, and turning their stories into assets the commercial organization can use

• Only those lawfully authorized to work in the designated country associated with the position will be considered.
• Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.

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