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Amgen
Senior Manager - Cadiovascular - Repatha - Omnichannel Search, GEO & AI Answer Engine
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What they do
A Content Marketing Manager manages and creates the content presented by a company to it's customers. Content varies in formats including web pages, social media platforms, blogs, white papers and video. Manages content marketing initiatives to drive traffic, and customer engagement that deliver sales and customer retention. Measure responses to initiatives and tailors future initiatives accordingly.
$136,602 / year median in California
+5% projected growth
Job Description
Senior Manager
- Cadiovascular
- Repatha
- Omnichannel Search, GEO & AI Answer Engine Employer Amgen Location Thousand Oaks, California Start date Aug 20, 2026 View more categories View less categories Discipline Information Technology , Business/Data Analytics , Marketing Required Education High School or equivalent Position Type Full time Hotbed Biotech Beach , Best Places to Work Apply now Save job Click to add the job to your shortlist You need to sign in or create an account to save a job.
- Once a month on campus What you will do You will serve as the CV/Repatha business lead for GEO, partnering with GCCI and the GEO vendor to translate enterprise GEO strategy, customer search behavior, and AI-answer-engine insights into brand actions.
Key Responsibilities :
Lead CV / Repatha search, SEO, GEO, AEO, AI answer visibility, zero-click search, answer-engine readiness, and cross-platform search intelligence across HCP and DTC audience strategies. Build a practical query-to-answer and answer-to-action framework that helps teams prioritize high-value customer questions, structured answer blocks, FAQ strategy, schema considerations, content discoverability, and source authority opportunities. Partner with Modular Content Operations to convert search and AI-answer learnings into Job Initiation Brief (JIB) inputs, MAC matrix updates, content briefs, answer blocks, FAQs, web content enhancements, Sales and Marketing Communications (SM Comms) opportunities, and modular content priorities. Monitor and synthesize AI visibility, brand visibility score, citation share, citation rank, citation rank list, share of voice, brand sentiment, cross-platform search behavior, AI answer analytics, answer-page engagement, and content gap insights. This is a partnership with GCCI and the GEO vendor who will have the tools and measurement frameworks to perform these audits. Brand GEO lead would help translate insights into ELL framework, and help GCCI define business priorities to tailor insights. Partner with Medical, Legal, Regulatory, Compliance, Privacy, Patient, Cardiovascular, Primary Care, GCCI, Omnichannel, Analytics, Technology, agency, and enterprise platform teams to ensure approved content is structured, discoverable, credible, measurable, and actionable. Support content and experience recommendations across RepathaHCP.com, Repatha.com where applicable, Adobe Experience Manager (AEM), AEM Sites, Ostro, approved question-and-answer experiences, Google Analytics 4 (GA4), schema, structured data, and digital experience platforms. Translate learnings from OpenEvidence, Ostro, search analytics, AI answer behavior, partner content, authority signals, digital public relations (PR), entity authority, citation authority, and social proof into practical recommendations for content and customer experience planning. Operationalize GEO signals across omnichannel and field channels by defining activation strategies, business rules, and engagement triggers that translate insights into coordinated customer engagement Help CV / Repatha adapt from creating content for channels to publishing an authoritative, structured, measurable, and continuously optimized ecosystem of approved answers. What we expect of you We are all different, yet we all use our unique contributions to serve patients. The Senior Manager we seek is a collaborative, commercially grounded, digitally fluent leader who can influence across a matrixed organization, translate enterprise capability into practical business outcomes, and help teams adopt new ways of working with clarity and accountability.Basic Qualifications:
Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experiencePreferred Qualifications:
Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with search, web strategy, omnichannel marketing, HCP marketing, DTC marketing, content strategy, analytics, or digital customer experience responsibilities. Experience withSEO, GEO, AEO, AI
search, AI Overviews, Google AI Mode, zero-click search, answer engines, query taxonomy, answer optimization, source authority, citation share, brand visibility score, citation rank, share of voice, brand sentiment, or AI visibility reporting. Working knowledge of Google Search Console, Google Analytics 4, structured data, schema, Adobe Experience Manager, AEM Sites, OstroHealth, Ostro, OpenEvidence, Medscape AI, Doximity, DoxGPT, ChatGPT, Perplexity, Microsoft Copilot, Google Gemini, Claude, Grok, Meta AI, or comparable search and answer platforms. Familiarity with content discoverability, authority publishing, entity authority, citation authority, digital PR, social proof, partner content, answer blocks, FAQ strategy, cross-platform search intelligence, and AI answer analytics. Ability to translate emerging customer behavior and AI/search trends into clear, compliant, practical requirements for content, web, analytics, agency, and enterprise platform teams. Strong ability to distinguish HCP and DTC contexts as well as branded, unbranded, disease education, access, support, patient education, and scientific information needs. Experience partnering with Medical, Legal, Regulatory, Compliance, Privacy, Corporate Affairs, Advocacy, Scientific Communications, analytics, web, content operations, agency, and enterprise AI teams. Strong writing, synthesis, facilitation, stakeholder influence, analytical judgment, and change leadership skills. What you can expect of us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, well support your journey every step of the way. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan Stock-based long-term incentives Award-winning time-off plans Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies. Apply now and make a lasting impact with the Amgen team. careers.amgen.com In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application deadline Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. Sponsorship Sponsorship for this role is not guaranteed. As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Company We are all different, yet we have this in common: our mission to serve patients. This sense of shared purpose is key to our becoming one of the world's leading biotechnology companies. It guides us as we continue to launch new medicines and reach millions of patients worldwide. We live the mission. We win together. We thrive on continual challenge. Our team of 22,000+ scientists and professionals worldwide bring distinct perspectives and experiences to all we do. We leverage our global talent to achieve together—to research, manufacture and deliver ever-better products and greater depth to our mission. At Amgen, there is a strong correlation between our high level of diversity and performance. Because addressing issues with a wider range of perspectives and approaches leads to more creative problem-solving. Together, we're transforming the promise of science and biotechnology into therapies that have the power to restore health. Connect with us to explore how you can Win, Live, and Thrive at Amgen.Company info Website http:
//careers.amgen.com/ Phone 805-447-1000 Location Corporate Headquarters One Amgen Center Drive Thousand Oaks California 91320-1799 United States Share this job Facebook Twitter LinkedIn Apply now Send job Apply now Save job Click to add the job to your shortlist You need to sign in or create an account to save a job. Get job alerts Create a job alert and receive personalized job recommendations straight to your inbox. Create alert Similar jobs Medical Account Specialist II- NEUROLOGY
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