Director of Marketing & Growth EZ 4x4, LLC Waterbury, CT Job Details Full-time 4 hours ago Qualifications Photography Social media advertising campaigns Marketing ROI (MROI) improvement Organic social media growth Basic graphic design principles Optimizing product pages Influencer partnership campaigns YouTube Marketing company internal data Research E-commerce Video marketing Graphic design Key Performance Indicators Sales conversion rate (success metric) B2B business model Content marketing SEO projects Brand storytelling Video storytelling Pay-per-click (PPC) advertising Google Search Console TikTok Facebook Marketing analytics Professional art or design Social media brand management Copyright laws Lead generation activity metrics tracking B2B marketing Instagram Full Job Description

DIRECTOR OF MARKETING & GROWTH

Patented Jeep, Bronco & Pickup Truck Products | High-Growth Company EZ4X4 is seeking an exceptional hands-on Director of Marketing & Growth to help take our rapidly growing company to the next level. We develop and market patented Jeep, Bronco, pickup truck, and automotive aftermarket products , with more than 30 exclusive patents and our own manufacturing operation in China. Our products are sold through our websites, Amazon, Walmart, dealers, B2B accounts, international markets, and major retail/big-box channels including Home Depot, Lowe's, Costco, and others.

OUR GOAL

BUILD

EZ4X4 INTO A

$100 MILLION COMPANY. We need a seasoned marketing leader with a modern mindset who has the experience, vision, creativity, leadership ability, and relentless determination to help us get there.

THIS IS A WORKING MANAGEMENT POSITION

We are not looking for someone who simply delegates everything to agencies and employees. You must understand the work yourself. You will develop strategy, lead the team, establish daily priorities, inspect the work, monitor results, solve problems, and personally get involved when necessary.

YOU MUST HAVE STRONG EXPERIENCE WITH

SEO Facebook / Meta Instagram TikTok YouTube Google Ads Paid and organic social media E-commerce Amazon and Walmart B2B marketing Dealer marketing International marketing Email marketing Influencers and creators Video and photography Graphic design Website strategy Conversion optimization Advertising creative and copy Analytics, ROAS, CAC, and KPIs AI and emerging marketing technology

SOCIAL MEDIA EXPERTISE IS REQUIRED

Social media is a major part of this position. You must understand content strategy, short-form video, hooks, storytelling, influencers, creators, organic growth, paid campaigns, retargeting, creative testing, engagement, analytics, and conversion. You should constantly be identifying new trends, platforms, opportunities, and ideas. We expect you to bring ideas to us—not wait for us to tell you what to do.

SEO EXPERTISE IS REQUIRED

You must understand technical SEO, on-page optimization, keywords, content strategy, competitive research, product-page optimization, backlinks, site authority, site architecture, Search Console, analytics, international SEO, and AI-driven search. We are not looking for someone who simply hires an outside SEO company. You must understand SEO well enough to manage the strategy and hold everyone involved accountable for measurable results.

CREATIVE EXCELLENCE

You must have an exceptional eye for photography, video, graphics, advertising, websites, branding, and product presentation. You must understand copyright, trademarks, image rights, music licensing, and creative usage. Details matter. Quality matters. Results matter.

LEADERSHIP

We want a true leader who is great with people but relentless about results.

You will:

Build and lead a high-performance marketing team Establish daily and weekly priorities Set measurable KPIs Monitor deadlines Review quality Develop employees Hold people accountable Coordinate multiple projects Solve problems quickly Maintain extremely high standards

MEASURABLE RESULTS

You will monitor revenue, ROAS, CAC, conversion rates, website traffic, advertising performance, SEO, social media, Amazon, Walmart, email, B2B/dealer leads, and international growth. We don't want someone who simply reports numbers. We want someone who turns numbers into action.

WHO WE WANT

We want a seasoned marketing professional who remains completely current with today's social media, AI, SEO, e-commerce, video, creators, influencers, marketplaces, and digital advertising. Automotive aftermarket, enthusiast-brand, technical-product, consumer-product, or high-growth e-commerce experience is strongly preferred. Be prepared to demonstrate specific, measurable results you personally helped create.

COMPENSATION

Strong base salary + substantial performance-based growth incentives. As the company grows, your financial opportunity should grow with it.

OUR OBJECTIVE IS

$100 MILLION. If you want the opportunity to build, lead, create, execute, and participate financially in the results you help produce , we want to meet you.

Work Location:

In person