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Lume Aesthetics
Lead Social Media Marketing Manager
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Job Description
Lume Aesthetics is looking for a creative, motivated, and experienced Lead Social Media Marketing Manager to take ownership of our social media presence and help grow our luxury aesthetics brand. We are looking for someone who understands how to create high-quality, engaging content that attracts new clients, builds brand awareness, and drives appointments and sales. This person will lead our social media strategy while working closely with our team to showcase our treatments, results, promotions, and overall client experience. Responsibilities Lead and manage Lume Aesthetics' social media strategy across Instagram, TikTok, Facebook, and other relevant platforms Create and oversee engaging, high-quality content including Reels, videos, Stories, photos, educational content, promotions, and before & after content Plan and maintain a consistent social media content calendar Visit the spa regularly to capture content, treatments, team members, and client-friendly behind-the-scenes footage Develop creative campaigns to increase engagement, followers, leads, and appointment bookings Stay current with social media trends, aesthetics/beauty trends, and viral content Write engaging captions, hooks, and calls-to-action Monitor analytics and provide regular reports on growth, engagement, reach, leads, and overall performance Collaborate with the Lume Aesthetics team to promote services, memberships, packages, events, and special offers Help maintain a consistent luxury, modern, polished brand image Identify opportunities for partnerships, influencers, local collaborations, and other marketing initiatives Take initiative in developing new ideas and strategies to grow the business Qualifications Previous experience in social media marketing, content creation, digital marketing, or a related field Strong knowledge of Instagram, TikTok, Facebook, and current social media trends Experience creating and editing short-form video content Strong photography and videography skills Creative eye for luxury beauty, aesthetics, and wellness content Excellent communication and organizational skills Ability to work independently and take ownership of projects Experience with Canva, CapCut, Adobe, or similar content-creation tools is a plus Experience in a med spa, aesthetics, beauty, wellness, or luxury service environment is preferred What We're Looking For We want someone who is creative, ambitious, reliable, trend-aware, and results-driven . You should be comfortable being hands-on with content creation and have a strong understanding of what makes people stop scrolling, engage, and ultimately book. This is a great opportunity for someone who wants to take a leading role in building the online presence of a growing luxury aesthetics brand.