Nootie LLC is looking for a motivated, results-driven Performance Marketing Manager to help grow our digital presence across our brands, including KohaPet and Nootie. Nootie is fast-growing in pet food and wellness, with products sold across major retailers including Amazon and Chewy, as well as in over 5,000 pet stores and vet clinics worldwide. As we continue to scale, we're investing in a stronger paid media and affiliate strategy — and this role will be central to that growth. In this role, you'll lead the strategy and execution of paid campaigns across TikTok, Meta, and other social platforms, while also building out our affiliate marketing programs. Additionally, you will be responsible for adding products to new platforms such as Tik Tok Shop. We're a collaborative, fast-moving team that values and rewards results. Nootie offers real opportunities for growth, making this a great fit for a driven professional who wants to make a significant impact.

DUTIES AND RESPONSIBILITIES

Develop, launch, optimize and manage paid social campaigns across TikTok, CTV, Meta (Facebook/Instagram), and other emerging platforms to drive traffic and conversions for both KOHA Pet and Nootie, while achieving efficiency targets and maximizing return on ad spend within allocated budgets Add and manage product listings on TikTok Shop and other social commerce platforms, ensuring proper integration and synchronization with Shopify and third-party fulfillment partners Collaborate with the creative team to develop ad concepts and assets that align with brand voice and perform well across paid channels Optimize and scale ads with AI Monitor and analyze key performance metrics (CAC, ROAS, CTR, conversion rate, etc.) Build, grow, and help manage the affiliate marketing program, including recruiting new partners, negotiating terms, and optimizing performance of existing relationships Conduct A/B testing on ad creative, copy, landing pages, and audience segments to continually improve campaign performance Manage paid media budgets across channels, ensuring efficient spend allocation and pacing to meet growth targets Stay current on platform updates, algorithm changes and identify and evaluate opportunities to expand into new paid channels Perform other cross-marketing duties as needed

REQUIREMENTS

2+ years of experience managing PPC/paid social campaigns, with a proven track record of achieving conversion and efficiency goals — hands-on experience with TikTok Ads and Meta Ads Manager required Strong technical skills to set up, sync, and troubleshoot integrations between TikTok Shop, Shopify, and our third-party fulfillment platform Experience building or managing an affiliate marketing program is a plus Self-motivated with a positive attitude and a strong sense of personal initiative Team player who collaborates closely with the marketing team Clear and effective communicator with strong attention to detail and task management skills Comfortable working in a fast-paced, growing company and adapting to shifting priorities

BENEFITS

Salary based on experience and qualifications Medical and Dental Insurance Paid Time Off 401(k)

NOTE:

This position is in-office with some flexibility. We are a dog-friendly office.

Pay:

$65,000.00 - $95,000.00 per year

Experience:

PPC Campaign Management:

2 years (Preferred)

Work Location:

In person