Marketing Manager - Technical SEO & Digital Marketing GeoTel Communications is looking for a Marketing Manager with a strong focus on Technical SEO, digital marketing, and Google marketing platforms to help take our digital presence and marketing strategy to the next level. We are seeking a dedicated, analytical, and self-driven individual who can combine marketing strategy with hands-on technical SEO. The ideal candidate will be comfortable identifying website and search performance issues, implementing or coordinating technical improvements, analyzing performance data, and developing digital content and campaigns that increase GeoTel's organic visibility, website traffic, leads, and overall brand presence. Key Responsibilities Technical SEO & Website Optimization Manage and assist with all aspects of Technical Search Engine Optimization (SEO) and organic search performance. Conduct regular technical SEO audits and identify issues affecting crawling, indexing, rankings, website performance, and user experience. Monitor and troubleshoot website issues using Google Search Console, Google Analytics 4 (GA4), SEMrush, PageSpeed Insights, and related SEO tools . Review and optimize site architecture, internal linking, URL structure, redirects, canonical tags, XML sitemaps, robots.txt, metadata, and indexability . Identify and resolve or coordinate the resolution of crawl errors, broken links, duplicate content, indexing issues, and other technical SEO problems . Monitor and recommend improvements for Core Web Vitals, page speed, mobile usability, and overall website performance . Implement and maintain structured data/schema markup where appropriate. Work with internal teams and web developers to ensure website updates, redesigns, and new pages follow SEO best practices. Monitor organic keyword rankings, search visibility, backlinks, website traffic, conversions, and other SEO KPIs. Conduct keyword research, competitor analysis, backlink analysis, and content-gap analysis . Stay current with Google algorithm updates, search engine changes, and evolving SEO best practices . AI & Search Optimization Assist with AI Search Optimization, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) strategies. Research and implement strategies designed to improve GeoTel's visibility across traditional search engines and emerging AI-powered search and discovery platforms. Optimize website content and structure so information can be effectively understood by search engines, AI systems, and users. Monitor developments in AI-driven search and recommend appropriate changes to GeoTel's digital strategy. Google Marketing & Analytics Oversee and optimize Google marketing and measurement platforms, including: Google Ads Google Analytics 4 (GA4) Google Search Console Google Tag Manager Track website conversions, campaign performance, traffic sources, and user behavior. Develop reports and dashboards to measure SEO, paid advertising, website, and campaign performance. Use marketing and analytics data to identify opportunities and make actionable recommendations. Digital Marketing & Content Assist with the development and execution of GeoTel's overall digital marketing strategy. Create and optimize website content, landing pages, blogs, articles, email campaigns, and other marketing materials. Ensure content follows SEO, keyword targeting, internal linking, metadata, and search-intent best practices . Assist with email marketing, paid advertising campaigns, and lead-generation initiatives. Create and produce podcasts, videos, graphics, and other forms of digital media. Develop marketing materials including digital and print advertisements, company newsletters, event materials, presentations, flyers, and promotional content. Assist with company social media strategy, content creation, scheduling, and performance monitoring. Maintain consistency across GeoTel's digital presence and brand messaging. Assist with administrative and marketing-related tasks as needed. Qualifications Bachelor's Degree in Marketing, Advertising/Public Relations, Journalism, Communications, Digital Marketing, or a related field , plus at least one year of relevant experience; or an Associate's Degree with at least two years of relevant experience, preferred. Previous experience in digital marketing, SEO, or a related marketing position preferred. Hands-on experience with Technical SEO and website optimization strongly preferred. Demonstrated understanding of website crawling, indexing, site architecture, redirects, canonicalization, XML sitemaps, robots.txt, structured data/schema, internal linking, and Core Web Vitals . Ability to identify and communicate technical website issues to developers or other technical team members. Demonstrated proficiency with Google Search Console, Google Analytics 4, Google Ads, Google Tag Manager, and PageSpeed Insights . Experience with SEMrush or comparable SEO platforms. Understanding of on-page SEO, off-page SEO, backlink analysis, keyword research, competitive analysis, and content optimization . Familiarity with AI search, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) is preferred. Experience working with website content management systems; WordPress experience is preferred . Basic familiarity with HTML/CSS and the technical structure of websites is preferred. Demonstrated proficiency with Microsoft PowerPoint, Word, Outlook, Excel, and Photoshop or comparable creative tools. Strong analytical skills and ability to translate website, SEO, and marketing data into actionable recommendations. Strong writing, editing, and proofreading skills. Ability to manage multiple projects, prioritize responsibilities, and work effectively under deadlines. Highly organized and detail-oriented. Ability to work independently while collaborating effectively with a team. Excellent written and verbal communication skills. Willingness to continuously learn and stay current with changes in SEO, Google Search, digital marketing, and AI-driven search technologies. Employment Eligibility GeoTel utilizes E-Verify , an online system that helps employers confirm the employment eligibility of employees authorized to work in the United States.

Job Type:

Full-time Pay:

$40,000.00 - $70,000.00 per year

Benefits:

Health insurance Paid time off

Experience:

Google Ads:

2 years (Required) digital marketing: 3 years (Preferred) Ability to

Commute:

Lake Mary, FL 32746 (Preferred)

Work Location:

In person