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PP
POS Professional Office Services
Marketing Manager
Career Insights for Marketing Manager (General)
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Based on Iowa data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$117,748 / year median in Iowa
-4% projected decline
Job Description
Marketing Manager As a Marketing Manager, you will own the day-to-day development and execution of marketing programs that generate demand and equip the sales organization across the Print, EPS, and Public Sector lines of business. Working closely with the VP of Sales Operations and division sales leadership, you will manage campaign development, marketing automation, web content, sales collateral, and marketing reporting. This is an exciting opportunity to turn approved go-to-market strategy into launched, measured programs. Responsibilities will include, but are not limited to: Plan, build, and launch integrated campaigns (email drips, direct mail, landing pages, playbooks). Manage campaign setup and tracking in Salesforce, including member status, attribution, and progress reporting. Coordinate campaign timelines and deliverables across design, sales, and product stakeholders. Maintain and refresh evergreen campaigns as integrations, products, and target lists evolve. Own Pardot (Marketing Cloud Account Engagement) administration: forms, email templates, drip programs, list segmentation, and scoring. Manage lead routing and handoff to sales, including lead source hygiene and follow-up. Monthly reporting on lead volume, conversion, and campaign attribution.