Marketing Director North America

Marketing Director - North America ZIWI Overland Park, KS Job Details 2 hours ago Qualifications Strategic management Influencer partnership campaigns Social media marketing B2C Email marketing campaigns Affiliate marketing campaigns E-commerce 8 years Team management Marketing analytics Brand awareness campaigns Senior level Cross-functional collaboration Go-to-market strategy Leadership Communication skills Stakeholder relationship building Customer acquisition Cross-functional communication Supply chain collaboration Senior leadership New product launch experience Analytics Stakeholder management B2C business model Full Job Description At ZIWI, we're redefining pet nutrition on a global scale. As the global leader in air-dried pet nutrition, our mission is to elevate every pet to their peak, every day of their life. We are now seeking a commercially driven and strategically minded Marketing Director - North America to lead our next phase of growth across the US and Canada. The Opportunity Reporting to the General Manager NAM, and based in our corporate office in Kansas, USA, this role will lead the strategic direction and execution of all regional marketing initiatives across North America — driving brand awareness, customer acquisition, loyalty, and commercial growth across retail, eCommerce, and direct-to-consumer channels. As the senior marketing leader for the region, you'll partner closely with Global Marketing to bring the ZIWI brand to life in ways that resonate with North American consumers while delivering strong local performance and measurable results. This is an exciting opportunity for a modern marketing leader who thrives at the intersection of brand, performance, digital, and commercial strategy. What You'll Lead Regional brand strategy and market execution across the US and Canada Integrated campaigns across digital, social, retail, eCommerce, email, and media New product launches and go-to-market plans Paid media, influencer, affiliate, and DTC performance marketing Consumer insights, analytics, and commercial reporting Cross-functional collaboration with Sales, Innovation, Supply Chain, Finance, and Customer teams Leadership of a high-performing regional marketing team and agency partners About You You're a strategic and hands-on marketing leader who understands how to grow premium consumer brands in competitive markets. You combine creativity with commercial acumen, and you're passionate about using insights and analytics to drive smarter decisions and stronger outcomes. You'll bring: 8+ years' progressive marketing experience, including leadership at Director level Strong experience in CPG, food, beverage, pet, wellness, or lifestyle brands Deep expertise across digital marketing, paid media, eCommerce, Amazon, and DTC Proven success launching products and executing integrated campaigns Excellent leadership, communication, and stakeholder management skills A passion for pets, wellness, and building meaningful consumer connections Why Join ZIWI? At ZIWI, you'll join a purpose-led, fast-growing global business with premium products, ambitious growth plans, and a culture built on Teamwork, Ownership, and Agility. You'll have the opportunity to shape the future of one of the world's most exciting ultra-premium pet food brands — and make a real impact across North America. If you're ready to combine strategic leadership with hands-on execution in a high-growth global brand, we'd love to hear from you.