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Connexion Systems + Engineering

Resell Product Group Marketing Manager

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What they do

A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$140,200 / year median in Massachusetts

+1% projected growth

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Job Description

Job Title:
Resell Product Group Marketing Manager Salary:
$110-$150K + bonus plan
Location:
Danvers, MA Summary:
We're growing our marketing team and looking for a driven, strategic, and highly influential Product Group Marketing Manager to lead key product lines. This role is ideal for someone who thrives in a fast-paced environment, enjoys taking initiative, and is energized by driving business results, influencing cross-functional teams, and leading multiple priorities simultaneously. As a key leader within the organization, you will own product marketing strategy, champion new opportunities, and help shape the future direction of critical product lines supporting the aerospace and defense industry. Success in this role requires strong business acumen, confidence, urgency, and the ability to motivate others while navigating change and competing priorities.
What You'll Do:
Lead product marketing strategy and execution for assigned product groups, driving growth, profitability, and market expansion Champion product roadmaps and strategic initiatives in partnership with engineering, operations, sales, and leadership teams Drive new product introduction (NPI) activities from concept through launch with a strong focus on speed, execution, and results Identify market opportunities through VOC activities, competitive analysis, industry trends, and customer engagement Influence and align cross-functional teams to achieve monthly and annual business objectives Analyze market, sales, POS, and inventory data to develop actionable product and business strategies Lead proposal and RFP efforts, ensuring compelling positioning and timely execution Develop impactful sales tools, presentations, training materials, and product messaging that drive customer engagement and business growth Act with urgency to identify and resolve business challenges, operational obstacles, and market risks Support trade shows, customer meetings, and strategic business development initiatives Additional duties as assigned.
What We're Looking For:
5+ years of experience in product marketing, product management, technical marketing, or a related strategic business role Bachelor's degree in marketing, Engineering, Business, or related field (or equivalent experience) Strong leadership presence with the ability to influence, motivate, and gain buy-in across all levels of the organization Ability to thrive in a fast-paced, high-visibility environment with multiple competing priorities Self-starter who takes initiative, embraces change, and drives projects forward with minimal direction Strong business, analytical, communication, and presentation skills Comfortable making timely decisions and operating with a strong sense of urgency Proficiency in Microsoft Office, including PowerPoint and Excel Ability to travel up to 30%
Preferred Qualifications:
Experience within interconnects, aerospace, defense, connectors, cable assemblies, or related technical manufacturing industries preferred not required. Minimum MFG experience is required. Prior experience in technical sales, business development, or customer-facing product marketing roles Experience leading cross-functional initiatives in a high-mix, fast-paced manufacturing environment