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TC
Tata Consultancy Services Limited
MarTech Engineer
Career Insights for Marketing Automation Manager
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Scorecard
Based on Massachusetts data
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What they do
A Marketing Automation Manager optimizes marketing automation through email, content, and social channels for a company. Oversees marketing campaigns; tests and analyzes workflow, lead generation, lead nurturing and lead scoring; and identifies areas for improvement. Reviews existing marketing campaigns and automates where appropriate.
$137,490 / year median in Massachusetts
+6% projected growth
Job Description
Must Have Technical/Functional Skills Zeta Marketing Platform Unica Campaign Acoustic Medallia Customer Segmentation Campaign Automation Customer Journey Orchestration SQL Power BI Databricks Azure OpenAI Semantic Layer Chatbots AI/ML for Marketing Roles & Responsibilities Responsible for Focusing on marketing technology capabilities such as: Segmentation Campaign agent/automation Semantic layer AI for BI Chatbots and related AI enablement