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Stellantis

Alfa Romeo Marketing Manager

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What they do

A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$113,798 / year median in Michigan

+8% projected growth

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Job Description

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Search Results Alfa Romeo Marketing Manager Job ID:
2019933
Career Area:
Sales & Marketing Position Type:
Salaried Location:
Headquarters & Technology Center - Auburn Hills 48326 ,
US Date Posted:
July 17, 2026
Brand:
FCA Group Apply Refer A Friend Share this job Share on Facebook Share on Twitter Share on Linkedin Share by Mail https://recruiting.adp.com/srccar/public/RTI.home?r=5001211444806&c=2183219&d=ExternalCareerSite&rb=
SYMPHONYTALENT
You are being redirected Once you are on the page, please click the refer button Job Overview Qualifications Benefits Job Overview The Alfa Romeo North America Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.
Key Responsibilities:
Brand Leadership & Strategy Serve as the single point of accountability for Alfa Romeo brand marketing in North America Translate global direction into regionally relevant strategies and executions Define priorities and optimize impact Develop and coordinate the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates Marketing Collaboration & Execution Lead coordination across CRM, media, web operations, social, experiential, branded entertainment, and retail marketing Ensure alignment across internal Stellantis stakeholders and agency partners Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines Develop strategic briefs and activation plans for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life Ensure cohesive messaging across .com, CRM campaigns, dealer assets, and social channels Oversee CRM campaign strategy and performance (e.g., monthly GTM cadence) Manage and approve organic social with agency partners, ensuring regional relevance and brand tone Lead website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling Partner with teams to activate launches, lifecycle campaigns, and key milestones Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities Dealer & Retail Support Support dealer communications and launch calls (CRM, digital, experiential updates) Partner on co-op programs, dealer websites, and retail marketing integration Ensure alignment between brand initiatives and dealer execution Performance & Reporting Track and report on brand KPIs, campaign effectiveness, and engagement metrics Prepare executive-level updates (business reviews, leadership presentations) Identify opportunities to improve efficiency and drive measurable results Key Deliverables Monthly Go-to-Market Deck Cross team collaboration with Brand Managers related to incentive direction and comms Lead Cross Channel Planning & Execution in collab with the
Fleet Coordinator Purchase Order Reviews Cross-Functional Partners Engagement Drive Days/Training Advertising PR Experiential Auto Shows BC/Field Staff Global Team Agency Partners Qualifications Basic Requirements:
Bachelor's Degree in Business Administration, Marketing, or related field Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, event management, or related Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences
Preferred Requirements:
MBA Global marketing experience would be a bonus Benefits Salaried Employee Benefits (US, Non-Represented) Health & Wellbeing Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability. Compensation, Savings, and Retirement Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing. Time Away from Work Paid time includes company holidays, vacation, and Float/Wellbeing Days. Family Benefits 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances. Professional Growth Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups. Company Car & More Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends. EOE/Disability/Veteran At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future. Our benefits reflects the
STELLANTIS
commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life. As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired. We care about your privacy. For more information on how your personal data is processed, please read the specific Privacy Statement provided by the respective entities whose job offer you have selected. Apply Join our Talent Community Create a talent profile to receive relevant job alerts and the latest company news! If you're a U.S. Veteran, please sign up through our Veterans Recruiting Program page. Create a Talent Profile Sign into your profile