Marketing Automation Manager Robert Half - 3.9 Eagan, MN Job Details $65,000 - $75,000 a year 19 hours ago Benefits Disability insurance Dental insurance 401(k) Vision insurance Qualifications Performance dashboard reports Data integrity assurance Non-technical user support Dashboard development Testing phase management Salesforce Marketing Cloud Account Engagement (MCAE) Business intelligence IT user and group management Sales technology adoption Sales analytics & reporting tools Data permissions Data validation techniques Sales force automation (SFA) systems implementation Tooling Sales workflow optimization Opportunity Management Dashboard creation support Configuration management Process improvement Mid-level User training (technical support) 3 years Technical user customer support Data integrity and documentation Salesforce Cloud Business intelligence tools B2B business model Automated lead nurturing Marketing automation systems implementation Data quality monitoring Full Job Description We are looking for a Marketing Automation Manager to oversee the administration and optimization of the organization's customer relationship and marketing automation tools in Eagan, Minnesota. This role will help strengthen user adoption, improve data integrity, and deliver reporting that supports sales performance and business planning. The position works closely with sales, marketing, IT, and other internal teams to streamline processes, support end users, and increase the overall value of the platform across the business.

Responsibilities:

Manage daily administration of the company's CRM and marketing automation environment, including user setup, access levels, security settings, and system configuration. Create and refine dashboards, workflows, alerts, reports, and related system features to support sales and marketing operations. Provide onboarding, training sessions, and ongoing user support while maintaining clear reference materials and process documentation. Review platform usage trends, identify gaps in adoption, and work with business leaders to encourage consistent and effective system use. Maintain high-quality data by auditing records, resolving duplicates or inaccuracies, and supporting data imports and cleanup efforts. Develop reporting and performance metrics related to pipeline activity, lead progression, forecasting, campaign tracking, and user engagement. Partner with marketing and sales teams to improve lead routing, account visibility, opportunity management, and activity tracking. Coordinate testing for system enhancements, integrations, updates, and new functionality, and assist with rollout and issue resolution. Collect feedback from stakeholders, prioritize improvement opportunities, and support initiatives involving platform implementation, migration, or broader deployment efforts. 3 plus years of experience in CRM administration, sales operations, business systems, or a closely related area. Hands-on experience managing a major CRM platform such as Salesforce, Microsoft Dynamics 365, HubSpot, Zoho, or a similar system. Solid understanding of lead management, pipeline oversight, forecasting, reporting, and related sales processes. Demonstrated ability to train users, provide support, and drive adoption of business technology tools. Strong communication, organization, and problem-solving skills with the ability to collaborate across multiple departments. Experience supporting data quality initiatives and maintaining accurate records for reporting and decision-making. Familiarity with marketing automation platforms such as Marketo, Pardot, or HubSpot Marketing Hub is preferred. Experience with business intelligence tools, CRM integrations, or B2B sales environments is a plus. Innovation starts with people. ® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use and Privacy Notice .