DIRECTOR, CPG MARKETING

CHARLOTTE, NC

Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe. The brand's iconic Hot Light lets consumers k when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Krispy Kreme's Director of Fresh Delivery Marketing is the marketing leader responsible for accelerating growth across Krispy Kreme's Fresh Delivery business. Serving as the General Manager of Marketing for the channel, this role develops and executes strategies that drive Fresh Delivery growth,mercialization of innovation, customer engagement, and omnichannel performance across key retail partners. While reporting into the Chief Brand & Product Officer, this role operates as a strategic business partner to the Chief Commercial Officer, ensuring Fresh Delivery growth priorities are fully integrated with Krispy Kreme's brand, innovation, and marketing capabilities. The Director leads a small, high-performing team while leveraging d enterprise capabilities across Brand Marketing, Insights & Analytics, Creative, Media, eCommerce, Innovation, and Product Development. Success in this role requires a uniquebination of strategic marketing leadership,mercial acumen, team development, and cross-functional influence.

A TASTE OF WHAT YOU WILL BE DOING

Business & Growth Leadership

Lead the annual Fresh Delivery marketing strategy to drive revenue, distribution, velocity, household penetration, and profitability.

Serve as the primary marketing partner to the Chief Commercial Officer and sales leadership team, translating revenue, channel, and customer priorities into growth-driving marketing strategies.

Partner with the Chief Commercial Officer to identify growth opportunities and establish priorities across key retail channels and customers.

Translate consumer, shopper, category, retailer, and eCommerce insights into actionable growth plans.

Monitor business performance and rmend actions to improve results across channels, customers, and markets.

Commercialization & Innovation

Leadmercialization strategy and go-to-market execution for innovation, seasonal offerings, and key growth initiatives.

Partner with Innovation, Product Development, Operations, Procurement, Demand Planning and Sales teams to ensure successful retail launches.

Align Fresh Delivery innovation plans with customer, category, shopper, and channel opportunities to maximize retail success.

Drive cross-functional alignment to ensure strong execution from concept through launch with customers.

Customer Marketing & Omnichannel Activation

Lead customer marketing, shopper marketing, media, merchandising, and promotional strategies across key retail partners.

Partner closely with Sales leadership to support Joint Business Planning, retailer-specific growth initiatives, and strategic customer relationships.

Collaborate with Media teams to develop and optimize retailer media strategies that drive awareness, trial, and conversion.

Partner with eCommerce teams to enhance digital performance, product discoverability, conversion, and omnichannel growth.

Ensure all activation plans support retailer objectives while strengthening the Krispy Kreme brand.

Team & Cross-Functional Leadership

Lead, coach, and develop a high-performing Fresh Delivery Marketing team.

Serve as the primary connector between Fresh Delivery and d enterprise capabilities, including Brand Marketing, Insights & Analytics, Creative, Media, eCommerce, and Innovation.

Influence and align cross-functional partners around d business objectives, often without direct authority.

Foster collaboration, accountability, and operational excellence across teams.

Build strong partnerships that maximize the impact of enterprise resources while maintaining focus on Fresh Delivery priorities.

Budget & Performance Management

Own the Fresh Delivery marketing budget and investment strategy.

Prioritize and optimize investments across customer marketing,mercialization, retail media, and eCommerce initiatives.

Establish clear performance metrics and monitor effectiveness across all programs.

Present business updates, growth opportunities, and performance results to senior leadership and executive teams.

YOUR RECIPE FOR SUCCESS

Bachelor's degree in Marketing, Business, or a related field.

10+ years of experience in marketing,mercialization, customer marketing, shopper marketing, category management, eCommerce, or relatedmercial leadership roles.

Experience working with major retail customers such as Walmart, Target, grocery, convenience, club, or mass channels.

Proven track record of driving business growth through marketing andmercialization initiatives.

Experience leading teams and influencing cross-functional stakeholders in a matrixed environment.

Strong analytical, financial, and strategic planning capabilities.

Excellentmunication, presentation, and leadership skills.

Experience within CPG, food & beverage, retail, omnichannelmerce, or QSR environments preferred.

Experience with retail media, shopper marketing, eCommerce, andmercialization preferred.

Familiarity with category management and Joint Business Planning processes preferred.

•The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS

Comprehensive benefits (medical, vision, and dental insurance)

Employee discount program

401K plan

Generous PTO Plan

Company events

Education Reimbursement

Adoption Assistance

Life Insurance

FSA/HSA Plans

Pet Insurance

Learn more at kkbenefits

WHY KRISPY KREME?

At Krispy Kreme, we focus on:

Loving People:

Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to ourmunities.? Check out our leadership mix .

Belonging happens once each Krispy Kremer ks their bold authentic self is weed, dignified, and loved, w their wonderfully original identities flourish and thrive.

Loving Communities:

At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in ourmunities. Our brand purpose truly shines through our Acts of Joy andmunity fundraising initiatives.

In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner withanizations nationwide to distribute donations to people in need through diverse types of programs and services.

In 2022, we helpedmunity groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.

Loving Planet:

We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.

We are working on reducing food waste through donation efforts, animal feed, andposting programs.

Krispy Kreme is an

Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-kn sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing merce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, ourmunities and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme, or on one of its many social media channels, including /KrispyKreme and /KrispyKreme.

Position Information

Company:

Krispy Kreme

Position:

Director, CPG Marketing

Status:

Full Time

Date Posted:

August 24, 2026

Location:

2116 Hawkins Street, Charlotte, US, NC, 28203

Job Category:

Support Center