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Maurice Management
Social Media and Marketing Manager
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Job Description
Job Overview We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. This role offers an exciting opportunity to craft compelling content, analyze marketing performance, and engage with audiences in meaningful ways. The ideal candidate will be passionate about digital marketing, possess strong creative skills, and thrive in a fast-paced environment. You will be responsible for developing strategic campaigns, managing social media channels, and leveraging analytics tools to optimize our marketing initiatives. Join us to make a significant impact and help shape our brand's digital story! Duties Develop and implement comprehensive social media strategies that align with overall marketing goals. Create engaging, high-quality content including graphics, videos, photography, and written posts tailored for various social media platforms. Manage daily social media activities using tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor engagement, and ensure brand consistency. Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities. Analyze media performance using analytics tools such as Google Analytics and social media analytics platforms to measure campaign success and identify areas for improvement. Oversee paid advertising campaigns on platforms like Facebook Advertising to boost reach and engagement. Collaborate with public relations teams to enhance brand reputation through strategic communication efforts. Monitor digital marketing performance metrics regularly to optimize content marketing strategies and improve ROI. Engage with followers by responding promptly to comments, messages, and inquiries across all social media channels. Maintain up-to-date knowledge of social media trends, platform updates, and best practices in digital marketing. Skills Proven experience in social media management across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok. Strong content creation skills with proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro (video editing), and other media editing tools. Expertise in SEO techniques to enhance content visibility and search engine rankings. Familiarity with social listening tools such as Brandwatch or Mention for market research and reputation management. Ability to analyze digital marketing data using Google Analytics, web analytics tools, and marketing online analytics to inform strategy adjustments. Skilled in graphic design for creating visually appealing posts that align with branding standards. Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms. Excellent written communication skills with an eye for proofreading and content writing accuracy. Strong relationship management skills for collaborating with internal teams and external partners effectively. Knowledge of keyword research techniques to optimize content discoverability online. Ability to monitor media performance analytics consistently for ongoing campaign refinement. Join us as a Social Media and Marketing Manager if you're ready to energize our brand's digital presence through innovative strategies, compelling content creation, and data-driven insights!