Market Development Manager

Market Development Manager Thermo Fisher Scientific - 3.4 Eugene, OR Job Details Full-time $103,100 - $140,000 a year 1 day ago Benefits Commuter assistance Paid parental leave Caregiver leave Employee stock purchase plan Paid holidays Disability insurance Health insurance Dental insurance 401(k) Tuition reimbursement Paid time off Parental leave Employee assistance program Vision insurance Life insurance Qualifications Product positioning Customer segmentation Data interpretation Go-to-market strategy Data-driven decision making Full Job Description Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

DESCRIPTION

When you join Thermo Fisher Scientific as a Global Market Development Manager, you will play a critical role in driving growth within our Western Workflow portfolio. This role offers an exciting opportunity to shape and execute global marketing strategies that strengthen our competitive position and accelerate demand in a dynamic and highly competitive market. You will be responsible for translating deep customer and market insights into impactful, data-driven marketing programs that drive awareness, adoption, and revenue across the Western blotting and protein analysis workflow. This is an on-site position. Responsibilities Lead portfolio positioning and segmentation strategies to clearly differentiate offerings in a crowded and competitive landscape Own the end-to-end demand generation strategy, with a strong focus on digital channels including SEM, SEO, paid media, email marketing, social media, and web optimization Design and deliver integrated, multi-channel campaigns that effectively move customers through the purchasing journey—from awareness to conversion Create compelling, insight-driven content (digital, video, webinars, events, and technical materials) that reinforces value propositions and drives customer engagement Partner closely with regional marketing teams to localize and optimize campaigns for geographic markets and customer segments Collaborate with product management and technical teams to translate workflow insights into differentiated messaging and high-impact marketing assets Analyze campaign performance and market trends to continuously optimize marketing effectiveness and ROI Manage marketing investments aligned with business priorities and annual operating plans Travel as needed (up to 25%) Education Bachelor's degree or equivalent experience in life sciences, marketing, or business Background in protein biology, proteomics, or related workflows preferred Technical & Marketing Qualifications 5+ years of experience in life science marketing, with a strong emphasis on demand generation and digital marketing Demonstrated success driving growth in competitive markets through strategic marketing initiatives with a strong understanding of research workflows, ideally including Western blotting, protein detection, or related applications Deep understanding of core marketing principles (segmentation, targeting, positioning, marketing mix) with the ability to translate strategy into execution Experience developing and executing go-to-market strategies that deliver measurable business impact Strong analytical mindset with the ability to leverage data and insights to drive decisions and optimize performance Professional Skills Excellent communication and storytelling skills, with the ability to translate complex scientific concepts into compelling marketing messages Strong cross-functional leadership, ability to influence across teams, and collaboration skills within a global, matrixed organization Results-oriented mindset with a focus on accountability and continuous improvement Thermo Fisher Scientific offers an innovative and forward-thinking work environment, excellent career development opportunities, competitive compensation, an annual incentive plan, healthcare, retirement benefits, and a comprehensive employee benefits package. Thermo Fisher Scientific is an equal opportunity employer and is committed to creating an inclusive environment for all employees. Compensation and Benefits The salary range estimated for this position based in California is $103,100.00-$140,000.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes: A choice of national medical and dental plans, and a national vision plan, including health incentive programs Employee assistance and family support programs, including commuter benefits and tuition reimbursement At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards