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Associate Director, Payer Marketing
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$177,448 / year median in Connecticut
-1% projected decline
Job Description
- Job Description
- Associate Director, US Pharma Payer Marketing - Immunology
- Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide.
Primary Responsibilities Include:
+ Develop customer segment strategies and promotional initiatives for US payer customer segments (health plan, PBM, Medicaid, federal, pharmacy, IDN/Health Systems) to achieve market access goals + Lead coordination and engagement efforts with members of the Integrated Account Management organization, including point team and customer-facing account executives and account directors + Partner with the assigned promotions manager(s) to develop resources and communications + Partner with Learning & Development in the planning and development of training plans and resources for customer-facing teams + Lead payer segmentation and targeting activities, execution planning, and KPI implementation / monitoring + Active participation in the development of value evidence strategies + Ensure optimized channel strategy and appropriate integration with brand strategies + Serve as an integral member of the cross functional teams preparing for successful launches with optimal payer and provider experiencesEducation:
Required:
BA/BS Degree Preferred:
Pharm D, MPH, MBA or other advanced degreeRequired Experience and Skills:
- + Minimum of (5) years' experience in account management, market access, marketing, sales leadership, or consulting in the healthcare industry + Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across various payer segments + Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities + Demonstrated ability to translate strategy into execution and provide clear guidance to the customer-facing teams + Ability to learn quickly and to assess a variety of scenarios, strategically and operationally + Strong collaboration, project management and organizational skills; ability to prioritize activities and manage deliverables across a portfolio within deadlines + Demonstrated success in establishing, developing and maintaining business relationships + Ability to translate market trends and customer needs into customer resources or tactics + Excellent leadership and communication skills •
Preferred Experience and Skills:
- + Account Management experience + Contracting strategy development and/or contract negotiation experience + Product launch or launch planning experience + Knowledge of health economics and outcomes research (HEOR) + Marketing and promotions development expertise
Location:
Upper Gwynedd PA, with Hybrid work model (3 days per week onsite) Remote will be considered with expectations of travel (up to 25%)Required Skills:
- Account Management, Adaptability, Agile Principles, Brand Marketing, Business Relationship Building, Contracting Strategies, Contract Negotiations, Creativity, Customer Insights, Financial Analysis, Market Access, Marketing, Marketing Management, Market Research, Market Trends, Payer Marketing, Pricing Strategies, Product Management, Project Execution Plan, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking, Strategy Execution •
Preferred Skills:
- Current Employees apply HERE (https://wd5.myworkday.com/msd/d/task/1422$6687.htmld) Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)
US and Puerto Rico Residents Only:
- Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.
EEOC GINA
Supplement We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. Learn more about your rights, including under California, Colorado and other US State Acts (https://www.msdprivacy.com/us/en/CCPA-notice/) The salary range for this role is $142,400.00 - $224,100.00 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits . You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.San Francisco Residents Only:
- We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only:
- We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance
- Search Firm Representatives Please Read Carefully
- Merck & Co.
Employee Status:
- Regular
Relocation:
- No relocation
VISA Sponsorship:
- No •
Travel Requirements:
- 25%
Flexible Work Arrangements:
- Remote
Shift:
- Not Indicated
Valid Driving License:
- No •Hazardous Material(s):•N/A •
Job Posting End Date:
- 08/31/2026
- A job posting is effective until 11:59:59PM on the day
- BEFORE
- the listed job posting end date. Please ensure you apply to a job posting no later than the day
- BEFORE
- the job posting end date.
Requisition ID:
- R395121