Digital Marketing Manager

Digital Marketing Manager at Vetsource Digital Marketing Manager at Vetsource in Portland, Oregon Posted in 6 days ago.

Type:

Full-Time Job Description:

Pets deserve the best care. At Vetsource, we build the foundation for success, enabling those in the pet healthcare profession and industry to thrive. Our data-powered platform simplifies processes and streamlines systems, helping those we serve create tighter bonds with their customers. From prescription management and pet owner engagement to veterinary business performance data and insights, Vetsource provides comprehensive solutions that give our customers more time and flexibility, and help them foster strong relationships and positive experiences. In a rapidly evolving world, we're constantly seeking new ways to help our customers chart a course for a better, brighter future for pets and those who care for them. If you love pets, want to have an impact and join a fantastic organization, Vetsource could be the place for you. At Vetsource, our teams, much like our customers, are represented through diverse perspectives, life experiences, unique strengths (and love for animals). We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. We are a team of real people looking for great people to join us, which is why applications are carefully and thoughtfully reviewed by our team. We know that when considering a new opportunity, it's common to weigh your qualifications against the listed job criteria. That said, even if you don't meet 100% of the job requirements but feel you would be a good fit for the role, we still encourage you to apply!

WHO WE ARE LOOKING FOR

Digital Marketing Manager The Digital Marketing Manager will partner closely with a team of Marketing Managers to bring campaigns to life across digital channels. This critical team player will also support marketing strategy through insights, reporting, and performance optimization, focusing on building and executing campaigns within marketing automation platforms such as Salesforce Marketing Cloud, while ensuring accurate tracking, reporting, and continuous optimization of results. This role will analyze campaign performance, customer behavior, and market trends to help drive more effective marketing decisions and improve ROI. This is a full-time, remote position.

WHAT YOU'LL DO

Digital Marketing:

Partner with Marketing Managers to plan, build, and execute multi-channel digital campaigns aligned with business goals. Translate campaign briefs into actionable builds within marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, etc.). Configure and deploy email campaigns, customer journeys, audience segmentation, and personalization strategies. Monitor campaign performance and deliver regular reporting on key metrics such as engagement, conversion, and ROI. Identify opportunities to streamline workflows and improve campaign execution processes.

Data Management & Analysis:

Analyze performance across digital marketing channels (paid media, email, SEO, social). Build and maintain dashboards and regular reports on KPIs (traffic, conversion rates, CAC, ROI). Translate complex data into clear, actionable insights. Ensure accuracy and integrity of marketing data. Support tracking implementation (UTMs, pixels, tagging).

Campaign Performance Optimization:

Evaluate campaign effectiveness and recommend improvements. Conduct A/B testing and interpret results. Identify trends and opportunities to increase engagement and conversions.

Customer & Market Insights:

Analyze customer segments, behaviors, and lifecycle trends. Support persona development and targeting strategies. Monitor competitor activity and market conditions.

WHAT YOU BRING

Bachelor's degree in marketing, business, communications, or related field. At least 6 years of experience in digital marketing, marketing automation, campaign execution and marketing analytics. Hands-on experience with marketing automation platforms, preferably Salesforce Marketing Cloud and HubSpot. Experience working collaboratively with cross-functional marketing teams. Proficiency in analytics tools (e.g., Google Analytics, Lookr, SFMC, Excel, SQL) and reporting dashboards. Proven track record of managing the end-to-end execution of high-volume, multi-channel campaigns while consistently meeting rigorous deadlines.

Preferred Experience and Qualifications:

Salesforce Marketing Cloud/HubSpot certifications. Familiarity with CRM systems and data integration. Proficient knowledge of SQL or data querying.

WORKING CONDITIONS

Reliable internet access is required. Sitting/standing at a desk working on a computer for long periods of time.

WHAT CAN YOU EXPECT FROM VETSOURCE

In addition to an inclusive and welcoming culture, Vetsource also offers: Competitive pay and benefits including medical, vision

• , dental, and life insurance Employee Assistance Program Pet insurance
• and Virtual vet care PTO, Holidays, Floating Holidays, and Volunteer Day Retirement Savings Plan (401k/ RRSP) with employer matching program Paid parental leave Flexible scheduling and remote work where possible The opportunity to join one of our Associate Resource Groups, and fun company events! For Canadian based associates these specific benefits are not included

OUR VALUES

Vetsource is proud to be part of Mars Science & Diagnostics, a division of Mars Petcare—a family-owned organization rooted in the belief that pets make the world a better place. Our unified culture is built on a foundation of veterinary excellence and guided by a shared vision, inspiring everyone to create A Better World for Pets™ — a world where pets are healthy, happy, and welcome. Today, Vetsource drives the future of pet health centered on our guiding philosophy,

The Five Principles:

Quality, Responsibility, Mutuality, Efficiency, and Freedom. These principles define how we work, how we treat one another, and how we serve the veterinary community, ensuring a culture where every associate has the opportunity to thrive. Pay range (US based applicants): $88,102 - $110,000 (annualized) Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to job-related skills, experience, certifications, relevant education and training, while also considering internal equity. The statements in this document are intended to describe the general nature and level of work being performed for this role, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Our pre-employment process includes a background check as a part of the hiring process, and will include a drug screen for pharmacy related roles. The background check will only be initiated after a conditional offer of employment has been made and will be subject to an individualized assessment, as required by law. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please email careers@vetsource.com , or if you have general questions relating to this process. No agencies please. We are an equal opportunity employer. Vetsource is an E-verify employer. www.vetsource.com