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EternaTurf
Marketing Director
Career Insights for Director of Marketing
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Based on Kentucky data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$144,462 / year median in Kentucky
+5% projected growth
Job Description
Marketing Director EternaTurf River Bluff, KY Job Details Full-time $52,665.36 - $100,000.00 a year 3 hours ago Benefits Paid time off Qualifications Data-driven problem-solving Full Job Description Job Overview We are seeking an energetic and strategic Marketing Director to lead our dynamic marketing team and drive innovative campaigns that elevate brand presence and accelerate growth. In this pivotal role, you will craft comprehensive marketing strategies, oversee digital marketing initiatives, and harness data-driven insights to optimize performance across channels. Your expertise will inspire creative content creation, manage multi-channel advertising efforts, and implement cutting-edge SEO and SEM tactics to reach target audiences effectively. Join us to shape the future of our brand with passion, precision, and purpose! Duties Develop and execute comprehensive marketing strategies aligned with company goals, focusing on brand awareness, lead generation, and customer engagement. Lead the planning, setup, and management of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media advertising campaigns. Oversee website management using content management systems like WordPress; ensure website optimization for SEO and user experience. Utilize SEO tools, keyword research, and content creation to improve organic search rankings and increase website traffic. Implement conversion optimization techniques through A/B testing, landing page improvements, and performance marketing strategies. Manage analytics tools including Google Analytics, Google Tag Manager, and web analytics reporting to monitor campaign performance and inform decision-making. Collaborate with creative teams using Adobe Creative Suite and Adobe Photoshop for compelling graphic design and content creation. Drive email marketing campaigns using marketing automation tools; analyze results to refine messaging and increase engagement. Coordinate social media management efforts across platforms like Facebook, Instagram, LinkedIn, ensuring consistent brand voice and effective social media management. Optimize paid search marketing efforts through SEM strategies utilizing Google AdWords/Google Ads for maximum ROI. Lead efforts in e-commerce marketing initiatives to boost online sales through targeted advertising and website enhancements. Stay current with industry trends in digital marketing, technical proficiency in HTML, CSS, JavaScript, SQL for website management tasks, and emerging tools to maintain a competitive edge. Experience Proven experience as a Marketing Director or senior marketing leader with a strong background in digital marketing campaign setup and execution. Extensive knowledge of SEO tools, SEM strategies including Google AdWords/Google Ads, Google Analytics, Google Tag Manager, and web analytics reporting. Demonstrated success managing social media advertising campaigns across multiple platforms such as Facebook Advertising and social media management tools. Technical proficiency in website management systems like WordPress; familiarity with HTML, CSS, JavaScript, SQL preferred. Strong skills in content creation, copywriting for diverse audiences, graphic design using Adobe Creative Suite or Photoshop. Experience with marketing automation platforms for email marketing campaigns; ability to analyze performance metrics for continuous improvement. Ability to lead cross-functional teams in a fast-paced environment while maintaining attention to detail on campaign performance metrics. Knowledge of B2B marketing strategies combined with expertise in paid search marketing (SEM) to target specific industry segments effectively. Join us as a Marketing Director to inspire innovation through strategic vision and hands-on leadership! Your expertise will help shape impactful campaigns that resonate globally while driving measurable results—empowering our brand's growth every step of the way!