RoadTrip Dispensary Job Title:

Marketing Manager Location:

Hybrid, in person for RoadTrip & Managed service contracts 1-2x a week

Employment Type:

Full-Time Compensation:

$75,000 - $88,000 About RoadTrip Dispensary & Cannabis Connection RoadTrip Dispensary is a premier cannabis retailer based in Salisbury, MA, committed to delivering an exceptional customer experience through knowledgeable staff, curated products, and a welcoming environment. RoadTrip's marketing team also supports Cannabis Connection, our sister retail locations in Westfield (CCOW) and West Springfield (CCWS), MA, and any other managed service partners. Together, these stores are passionate about cannabis education, community connection, and building brands that customers trust and return to. Position Summary RoadTrip Dispensary is seeking a creative and driven Marketing Manager to own and execute marketing initiatives across our retail operations — RoadTrip Dispensary, Cannabis Connection (Westfield & West Springfield), and any other managed service partners. This is a hybrid role ideal for someone with marketing experience who thrives at the intersection of brand, community, and multi-site retail. You'll report to the VP of Retail Operations to elevate the in-store experience across all locations, own retail paid media and digital advertising, fuel customer loyalty, and build local brand presence — all while staying compliant with Massachusetts Cannabis Control Commission (CCC) regulations. This role does not include Root & Bloom brand or product marketing, which sits with a separate function. Key Responsibilities Store Experience — RoadTrip Manage and update digital menus and in-store signage to ensure accuracy and visual consistency Design and oversee merchandising displays, endcaps, feature tables, peg wall, and seasonal store refreshes Support new product launches with educational displays, talking points, and visual materials Maintain brand standards and visual consistency across all in-store touchpoints Coordinate swag and apparel design and production Manage all aspects of the loyalty program including Alpine IQ / TrailBlazers administration (loyalty, email/SMS, customer communications) and PUF oversight Manage the Seed digital screen platform — upload, schedule, and remove content, and manage screen assignments Maintain and update the RoadTrip website, including the homepage slider (Dutchie) and seasonal homepage imagery Cannabis Connection — Westfield (CCOW) & West Springfield (CCWS), and Any Other Managed Service Partners Build and maintain the CC editorial calendar (promotions, pop-ups, events, and store activity) Design and manage CC monthly digital screens (Green Screens) by product category Manage day-to-day promotions and bundles across both CC locations Manage CC promotional, product, and deal signage Maintain the CC website and digital presence, including store info and Dutchie homepage sliders Coordinate with Puf on promotional creative and asset needs for CC Support CC billboard creative and vendor coordination (e.g., Westfield vinyl billboard) Promotions & Revenue Generation Own and manage the monthly promotional calendar in collaboration with the Purchasing & Inventory team Own and maintain the RoadTrip and Cannabis Connection bundles/deal planning sheets — reviewed before monthly launch and weekly thereafter Support bundle/deal planning sheets for Root & Bloom advisory retail clients as needed Plan and execute vendor-funded promotions and co-marketing opportunities Develop and manage loyalty program campaigns to drive repeat visits and basket size Lead holiday campaign strategy and execution across RoadTrip and Cannabis Connection Advertising & Paid Media — RoadTrip Manage RoadTrip's paid/programmatic media relationships and reporting (e.g., Surfside) Manage the RoadTrip Meta Ads brand portal, assets, and agency contact Manage the RoadTrip radio advertising sponsorship relationship, including partner reporting Coordinate the Salisbury digital billboard: creative submission, scheduling, and contract Own monthly campaign performance reporting across Dutchie, Jane, and Surfside for RoadTrip Staff Enablement Create weekly product highlight content and budtender education materials Develop talking points and one-pagers for new product launches Draft internal communications around promotions and campaigns Support new hire onboarding with marketing and product training materials Design and manage staff contest and incentive programs Manage the SparkPlug budtender incentive and education platform across RoadTrip and Cannabis Connection, including reporting Local & Community Marketing Identify and develop local partnerships and community outreach opportunities Coordinate in-store events, pop-ups, and experiential marketing activations Manage influencer relationships where compliant with CCC advertising guidelines Develop store-specific email marketing content Monitor and manage online reputation across Google, Yelp, and other review platforms Marketing Systems & Platforms (RoadTrip / Cannabis Connection scope) Own the RoadTrip and Cannabis Connection social media channels end-to-end, including building and maintaining content calendars for posts Serve as the RoadTrip/CC point of contact for shared marketing platforms (Canva, Google Business Profiles), coordinating with the company-wide platform administrator as needed Maintain accurate Google Business Profiles for RoadTrip and Cannabis Connection locations Support website updates and coordinate with the SEO/web vendor on RoadTrip and CC site needs Manage QR code campaigns used in RoadTrip and CC in-store marketing Maintain the RoadTrip/CC share of the Dispensary Resources library (logos, images, menu descriptions), coordinating with the Root & Bloom wholesale team, who maintain the wholesale-facing side Serve as the retail-side point of contact for new product communications from Root & Bloom, translating and relaying relevant product info to RoadTrip and CC teams (not wholesale-level communications) Retail Team Partnership Lead weekly educational and read-out meetings with RoadTrip and Cannabis Connection retail teams to ensure teams understand marketing reach, performance, and upcoming initiatives Qualifications Required 3-5+ years of marketing experience, preferably in retail, hospitality, or consumer-facing industries Experience supporting marketing across multiple retail locations, ideally in a multi-site or multi-banner environment Proven ability to manage multiple projects and deadlines simultaneously in a remote environment Strong written and verbal communication skills Proficiency with social media platforms, email marketing tools, and basic graphic design software (e.g., Canva, Adobe) Experience with loyalty platforms or CRM tools Ability to work independently and take initiative with minimal oversight Preferred Experience in the cannabis industry or familiarity with Massachusetts CCC compliance requirements for marketing and advertising Experience with Alpine IQ, Seed, SparkPlug, Surfside, or similar cannabis retail / loyalty / paid-media platforms Background in community marketing, local brand building, or event coordination Familiarity with cannabis retail operations and budtender culture What We Offer A collaborative, mission-driven team that takes culture seriously The opportunity to own a multi-site marketing function across RoadTrip Dispensary and Cannabis Connection Exposure to advisory and multi-site retail environments Competitive compensation ($75,000-$88,000) and remote flexibility A seat at the table — your work will be seen, felt, and recognized RoadTrip Dispensary Cannabis Connection (Westfield & West Springfield) & Other Managed Service Partners roadtripdispensary.com

Pay:

$75,000.00 - $88,000.00 per year

Benefits:

401(k) Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance People with a criminal record are encouraged to apply

Work Location:

Hybrid remote in Salisbury, MA 01952