Company Overview Sugaring NYC is an industry-leading beauty franchise famous for pioneering organic sugaring hair removal—a natural, skin-friendly alternative to traditional waxing. Beyond our signature sugaring treatments, our menu has expanded to offer premier beauty services including laser hair removal, lash lifts and brow lamination, and full body waxing across our nationwide locations. Since opening its first studio in 2014, the company has expanded to 140 locations across multiple states, offering a unique, health-conscious approach to skincare and hair removal. About the Role We are seeking a resourceful , execution-focused , and collaborative Marketing Manager, Brand & Franchise Marketing to connect our brand with consumers, creators, partners, and franchise studios while driving impactful local and network-wide marketing programs. Working directly under the CMO, you will turn ideas into structured programs, build campaign kits, lead franchise marketing calls, and ensure smooth rollout across our studio network.

Work Location & Schedule Location:

West Palm Beach, FL (

Hybrid:

4 days in-office / on-site studio shoots, 1 day remote; up to 5 days on-site as needed).

Travel Requirements:

Occasional travel across South Florida, with periodic business trips to New York and Boston for studio shoots and team alignment.

WHAT YOU'LL DO

Campaign & Program Management:

Maintain a rolling 90-day marketing calendar complete with deliverables, budgets, and deadlines.

Influencer & Partnership Programs:

Build and scale an end-to-end influencer program (recruitment, briefs, agreements, and tracking) and establish local partnerships with fitness studios, bridal businesses, and community groups.

Referral & Customer Reactivation:

Optimize client referral programs and draft customer reactivation briefs to drive studio visits.

Campaign Kits & Enablement:

Create comprehensive launch packages including promotional copy, creative briefs, print collateral, front desk scripts, and implementation guides.

Franchise Support & Collaboration:

Lead marketing alignment calls with franchise owners, address execution challenges, guide local adoption, and collaborate with Franchise Performance Managers.

Performance & Insights:

Track marketing spend, attributed visits, and revenue to present actionable recommendations and lessons learned.

WHAT WE'RE LOOKING FOR

(QUALIFICATIONS)

Experience:

3+ years of relevant marketing experience with a proven track record of independently leading campaigns from concept to execution.

Communication & Negotiation:

Exceptional written and verbal communication skills; comfortable presenting ideas, leading franchisee calls, and negotiating partner deals.

Marketing Judgment:

Strong understanding of U.S. consumer marketing dynamics, trends, and promotional strategy (beauty/wellness background is a plus, but not required).

Organization & Leadership:

Highly structured with the ability to manage multiple moving parts, project deadlines, and cross-functional partners efficiently.

WHAT WE OFFER YOU

Competitive Base Salary:

Paid weekly.

Holiday Pay & Paid Time Off:

Available after meeting initial eligibility period. Retirement Plan (401k): 401(k) Savings Plan available to help you save for your future through convenient pre-tax payroll deductions (upon meeting initial eligibility requirements).

Beauty & Employee Perks:

Free and discounted beauty services, products, and company merchandise.

Corporate Discount Program:

Exclusive access to discounts on hotels, car rentals, entertainment, attractions, electronics, and more.

Travel Coverage:

100% company-paid business travel for scheduled shoots and regional studio visits. Join us in shaping the future of natural skin care! This role offers you an exciting opportunity to showcase your strategic marketing skills while directly driving growth across our national franchise network, influencer collaborations, and local brand partnerships. To apply, kindly submit your resume, cover letter, and portfolio links via Indeed. Sugaring NYC is an Equal Opportunity Employer.

Pay:

$70,000.00 - $85,000.00 per year

Benefits:

Employee discount Flexible schedule Paid time off Professional development assistance Retirement plan Application Question(s): What is your earliest available start date and your desired annual base salary range?

Campaign Execution & Impact:

Describe a marketing initiative you personally owned from concept to launch. What strategic approach did you take, and what measurable results (revenue, traffic, engagement) did it produce?

Stakeholder & Partner Experience:

What direct experience do you have recruiting, negotiating with, or managing relationships across influencers, local business partners, and franchisees or independent business owners?

Objection Handling & Buy-In:

Describe a situation where you encountered pushback or hesitation from a franchisee, partner, or key stakeholder regarding a new campaign or initiative. How did you handle their objections and secure their active participation?

Logistics & Expectations:

Can you meet our on-site office schedule (typically 4 days in-office, 1 day remote) and travel requirements (including South Florida, New York, or Boston)? What motivated you to apply to this role at Sugaring NYC?

Education:

High school or equivalent (Required)

Experience:

managing social media and content creation: 2 years (Preferred)

Language:

Spanish (Preferred) Ability to

Commute:

West Palm Beach, FL 33407 (Required)

Work Location:

Hybrid remote in West Palm Beach, FL 33407