Job Overview Eternal Jewelry is a small, fast-growing ecommerce jewelry brand seeking a results-driven Performance Marketing Manager to own our paid social strategy and turn ad spend into measurable ecommerce sales. You will work closely with our Social Media & Content Manager, using the content they produce as creative for your paid campaigns. You live in Ads Manager, understand what makes an ad convert, and can translate content into performance without needing to produce it yourself. What You Will Do Plan, launch, and manage paid social campaigns on Meta (and other platforms as needed) to drive ecommerce sales Optimize campaigns based on performance -- ROAS, CPA, CTR, and sales impact Work with the Social Media & Content Manager to identify which organic content and formats to turn into paid creative Provide feedback on what's converting to inform future content direction Monitor and report on paid performance metrics regularly Use AI tools like Claude, ChatGPT, or similar to accelerate ad copy and campaign workflows What Success Looks Like Paid campaigns generating measurable ecommerce sales with improving efficiency over time Clear, regular reporting on campaign performance and ROI A tight feedback loop with the content function that improves creative performance over time Required Skills and Qualifications 4+ years of experience managing paid social campaigns for a product, DTC, luxury, jewelry, or ecommerce brand, with a track record of driving measurable sales Hands-on, proven experience running paid campaigns in Meta Ads Manager -- setting up campaigns, reading performance (ROAS, CPA, CTR, spend), and optimizing based on results Strong understanding of what performs on TikTok and Instagram from a paid perspective Experience with Shopify and Meta Ads Manager specifically is a strong plus Comfortable using AI tools such as Claude, ChatGPT, or similar as part of your daily workflow Genuine interest in jewelry, fashion, or lifestyle brands is a plus Ideal Candidate A freelancer who has managed paid social campaigns end to end for a DTC, luxury, or ecommerce brand, with sales results to show for it Analytical and comfortable owning budget and performance targets Organized, reliable, and proactive with timelines and reporting Looking for a long-term freelance relationship with room to grow as the brand scales

Pay:

$30.00 - $40.00 per hour Application Question(s): How many years of experience do you have managing paid social campaigns for a product, DTC, luxury, jewelry, or ecommerce brand? How many years of hands-on experience do you have running paid campaigns in Meta Ads Manager? Have you personally managed paid social campaigns that drove measurable ecommerce sales (not just brand awareness or engagement)? Can you provide performance data (ROAS, CPA, CTR, or spend) from campaigns you've personally managed? Are you available for a minimum of 4 in-person event/content shoots per month across the Philadelphia, Bucks County, NJ, and NYC area, plus periodic visits to our Newtown, PA studio?

Work Location:

Hybrid remote in Newtown, PA 18940