Description Senior Programmatic & Performance Marketing Manager Location:

Spartanburg / Greenville, SC (Hybrid) (Can be remote EST or Central)

Position Type:

Temporary - Full-Time (40 hours/week)

Department:

Marketing Reports To:

VP, Marketing and Analytics About the Role Are you a programmatic expert who thrives on hands-on DSP execution and high-impact digital performance strategy? We are seeking a Senior Programmatic & Performance Marketing Manager to take end-to-end ownership of our multi-million dollar paid media initiatives, with a heavy emphasis on programmatic buying, audience targeting, and multi-channel campaign execution. In this role, you will be the primary strategist and hands-on manager driving customer acquisition, retention, and scalable revenue growth. You will directly configure, execute, and optimize programmatic media while collaborating cross-functionally with creative, analytics, UX, and product teams. Key Responsibilities Programmatic Buying & DSP Ownership

+ Take complete, hands-on ownership of programmatic campaigns within top DSPs (StackAdapt, DV360, The Trade Desk, Amazon DSP, Basis, Yahoo DSP).

+ Build, execute, and continuously optimize campaigns across native, display, video, audio, and Connected TV (CTV).

+ Manage direct-to-publisher deals, private marketplaces (PMPs), inventory sources, and automated bidding strategies to maximize media efficiency. Multi-Million Dollar Campaign & Funnel Management

+ Manage and reallocate multi-million dollar annual performance budgets across programmatic, paid search, paid social, and affiliate channels.

+ Execute full-funnel digital strategies—spanning awareness, consideration, retargeting, and direct-response acquisition.

+ Scale performance focused on bottom-line business metrics: CPA, ROAS, CAC, LTV, and incrementality. Audience Strategy & Data Governance

+ Design sophisticated audience targeting frameworks utilizing 1st-party CRM data, lookalikes, behavioral, and contextual segments.

+ Partner with web dev and analytics to manage pixel deployment, Google Tag Manager (GTM), tag governance, and conversion tracking across platforms.

+ Ensure strict compliance with channel policies, industry regulations, and evolving consumer privacy standards. Analytics, CRO & Testing

+ Utilize GA4, enterprise BI tools, and multi-touch attribution models to evaluate campaign performance and conversion paths.

+ Build, run, and scale structured A/B and multivariate testing frameworks for creative assets, audience segments, and landing page user experiences.

+ Translate complex performance data into clear, actionable executive insights and present them directly to senior leadership. Requirements Vendor & Agency Management

+ Manage relationships, contracts, and SLAs with media vendors, platform reps, and external agencies.

+ Conduct regular business reviews and scorecard performance evaluations to hold external partners accountable to key business metrics. Qualifications +

Experience:

5-7+ years of hands-on digital performance marketing experience, with a heavy, demonstrated emphasis on programmatic buying and DSP management. +

Track Record:

Proven success managing multi-million dollar annual media budgets ($2M-$10M+) and driving measurable direct-response acquisition. +

Technical Mastery:

Deep hands-on proficiency in programmatic DSP platforms (StackAdapt preferred, alongside DV360, TTD, etc.), Google Tag Manager (GTM), and GA4. +

Domain Expertise:

Advanced understanding of audience segmentation, multi-touch attribution, incrementality testing, and conversion rate optimization (CRO). +

Education & Skills:

Bachelor's degree in Marketing, Business, or related field; exceptional written and verbal communication skills with executive-presentation comfort. Preferred Qualifications

+ Industry experience in financial services, fintech, or other highly regulated sectors.

+ Active certifications across major DSPs, Google Search/Analytics, or Meta platforms.

+ Experience integrating marketing automation, CRM workflows, and dynamic creative optimization (DCO). Position Details & Working Conditions +

Work Setup:

Hybrid schedule based out of Greenville, SC. +

Travel:

10-15% travel required. +

Dress Code:

Business Casual. +

Requirements:

Standard office physical tasks (sit/stand, lift up to 20 lbs.), access to insured transportation, US work authorization, and successful completion of a background check. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .