Turn Content Into Customers. Car Town Inc. is looking for an experienced, creative, and results-driven Social Media & Digital Marketing Manager to take ownership of our online presence and help bring more customers through our doors. We are not looking for someone who simply posts on social media. We want someone who understands how to create attention, generate leads, build a strong local brand, and turn online advertising into real dealership traffic and vehicle sales.
WHAT YOU'LL BE RESPONSIBLE FOR
Manage and grow our Facebook, Instagram, TikTok, YouTube, Google, and other social media platforms Create engaging photos, videos, Reels, TikToks, Stories, and promotional content Develop creative advertisements for our vehicles, dealership, special offers, and events Plan and manage paid social media advertising campaigns Generate qualified customer leads and increase dealership traffic Create content designed specifically for the local Northern Virginia / DMV market Monitor messages, comments, engagement, and incoming customer inquiries Track advertising performance, leads, engagement, and conversions Test different ads, audiences, videos, and campaigns to determine what produces the best results Build and maintain a consistent, professional Car Town brand across all platforms Work directly with dealership management to develop new marketing ideas and promotions
WHO WE'RE LOOKING FOR
We want someone who: Has proven experience managing social media and digital advertising Understands Meta/Facebook & Instagram advertising Knows how to create short-form video content that gets attention Is comfortable filming, editing, writing captions, and creating advertisements Understands lead generation and how to turn online attention into customer inquiries Is creative, energetic, organized, and self-motivated Understands analytics and can explain what is working, what isn't, and why Keeps up with current social media trends and advertising strategies Can show examples of previous pages, campaigns, content, or results Automotive/dealership marketing experience is strongly preferred. Spanish-speaking or experience marketing to both English- and Spanish-speaking audiences is a major plus.
HOW WE MEASURE SUCCESS
This position is about results , not just followers or likes. We will focus on measurable growth in: Customer leads Phone calls Messages Website traffic Dealership appointments Walk-in traffic Vehicle sales influenced by advertising
WHY CAR TOWN?
Car Town Inc. is a growing independent automotive dealership in Manassas, Virginia. We want to build one of the strongest and most recognizable dealership brands in our local market, and we're looking for someone who wants to take ownership of that growth. If you have the creativity to grab people's attention and the marketing knowledge to turn that attention into customers, we want to hear from you.
Pay:
$68,567.44 - $83,532.83 per year People with a criminal record are encouraged to apply
