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Asst Manager Marketing IPC
Career Insights for Marketing Manager (General)
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Scorecard
Based on South Carolina data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$107,410 / year median in South Carolina
-1% projected decline
Job Description
Leads the team to support overall department processes and procedures. Held accountable to enforce all departmental and Company guidelines and policies Recruits and interviews potential new Team Members, along with participates in new hire training and mentoring Proactively seeks and schedules ongoing workshops and training sessions (both group and 1:1 in the field) to support maximum production, team building and culture Proactively seeks feedback from Resort Operations, Sales and Tour Reception. Expected to have weekly updates with Sr Director providing updates on the sites marketing operations. Interacts with all departments and partners with all departments. Responsible for fostering and maintaining relationships with sales and tour reception to meet the needs of the business. Participates and leads in department meetings, training sessions, and other meetings required Develops/coaches individual Team Members, in an on-going process, to ensure their commitment and understanding of the sales process to generate maximum efficiencies Organizes and leads monthly trainings for Marketing Team Members who are underperforming in making their numbers in previous month(s) Regularly informs Manager of any relevant information in regards business needs and/or Team Members Implements and maintains tools used to enhance productivity for Team Members Partners with Sr Director of Marketing to ensure accurate documentation of all Team Member issues within Marketing. Partners with Sr Director of Marketing to provide coaching and performance documentation to Team Members for performance standards, including performance reviews Responds to Team Members inquiries regarding payroll, NQ's, coding, spiffs Creates and fosters a motivated Team environment Handles Employee Relations matters appropriately and seeks counsel from leadership/Human Resources when needed Ensures staffing is at optimum levels based on departmental requirements Effectively manages schedule and PTO requests to achieve department requirements Ensures timely processing of schedule for team on weekly basis. Verifies Policies/Procedures and Training Manuals are updated as directed by Director of Marketing. Meets and achieves monthly, quarterly, and yearly goals for: tour flow, volume, VPG, and package sales. Assists in resolving customer relations issues pertaining to Marketing at the sales galleries or post tour Ensures all locations have current promotions and materials including gift lists, invitations, and promotional items Ability to cover shifts for absent Team Members including interacting with guests, booking of tours and selling of packages. Regularly monitors marketing rep's presentations and all customer interactions Ensures that staffing at all locations are at optimum levels based on production and departmental requirements. Ensures coverage at all locations in event of call outs/shift changes Anticipates challenges and proactively problem solves with Management to mitigate effects on production Adheres to the HILTON Values, while also holding Marketing Team Members accountable to them as well Carry out all other reasonable requests by Management of which one is capable of performing. Must be available to work Saturdays, Sundays, evenings, all holidays and any other days/ hours as required per business needs.