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Yogurtland
Marketing Manager
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Based on Texas data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$116,087 / year median in Texas
+7% projected growth
Job Description
Marketing Manager Yogurtland - 3.6 Farmers Branch, TX Job Details Full-time $85,000 - $105,000 a year 9 hours ago Qualifications Marketing project management Teamwork Bachelor's degree Data-driven problem-solving Marketing analytics A/B testing Generative AI Full Job Description Yogurtland is hiring a
Marketing Manager Job:
Marketing Manager —Full-Time, Exempt Location:
Farmers Branch, TX (On-site, Mon-Fri, occasional nights/weekends)Pay:
$85,000-$105,000/yr About the Role Yogurtland is hiring a Marketing Manager to lead brand strategy, campaign execution, and Local Store Marketing (LSM) programs for a growing national frozen dessert franchise. This role blends hands-on marketing craft — brand messaging, promotions, franchise support — with AI-powered tools like generative content creation, predictive analytics, and workflow automation. You'll be a great fit if you're a creative, data-driven marketer who wants to champion AI adoption across a team while staying grounded in strong strategy, storytelling, and cross-functional collaboration. What You'll Do- Lead brand strategy execution and end-to-end marketing campaign development
- Write brand messaging and promotional content that drives sales
- Develop and refresh Local Store Marketing (LSM) toolkits with Operations and Training
- Conduct market and competitor analysis using AI research and social listening tools
- Use AI platforms across the marketing workflow — ideation, content creation, audience segmentation, A/B testing, and performance prediction
- Track campaign performance with AI dashboards and predictive analytics to find optimization opportunities
- Manage vendor and creative partner relationships
- Support marketing budget planning and fund allocation What You'll Bring
- Bachelor's degree in Marketing or a related field
- 5-10 years of marketing experience, ideally in franchise or retail
- Experience with social media strategy and analytics
- Hands-on experience using AI marketing tools (e.g., ChatGPT, Claude, Midjourney) in real campaigns
- Strong prompt-engineering skills and the judgment to quality-check AI output for brand accuracy
- Familiarity with marketing automation platforms such as HubSpot, Klaviyo, or Salesforce Marketing Cloud
- Excellent communication, presentation, and project-management skills Why Join Yogurtland
- Own brand and Local Store Marketing (LSM) strategy for a nationally recognized franchise brand
- Work at the forefront of AI-powered marketing, with real budget and creative ownership
- Collaborative, franchise-focused culture built on honesty, humility, and bold thinking How to Apply Ready to lead marketing strategy for a brand people love?