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Goldener Hirsch
Marketing Manager
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Based on Utah data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$125,987 / year median in Utah
-1% projected decline
Job Description
Goldener Hirsch, Auberge Collection is an iconic luxury inn located in legendary Deer Valley, Utah. Designed in the spirit of an Austrian ski chalet, the intimate resort's mid-mountain location offers direct access to over 200 perfectly groomed ski runs and 4,300 skiable acres as well as warm-weather outdoor pursuits. The 18 newly redesigned rooms and suites, including a Signature Suite that occupies the entire fourth floor, offer old-world charm with wood-burning fireplaces, vaulted ceilings and arched doorways; and, 40 residences, set in two new modern buildings designed by acclaimed architect Tom Kundig, are outfitted with full-service kitchens, contemporary living spaces and private balconies. Resort amenities include a luxurious lobby, adjacent Terrasse, exclusive private dining room, unique venues for private events and post-adventure wellness amenities such as customized massages in spa suites, breathtaking rooftop pool, infinity-edge hot tub and state-of-the-art fitness center. An award-winning restaurant skillfully marries Bavarian specialties with farm-fresh regional fare sourced from local Park City pastures, while the Antler Lounge, a chic gathering spot, comes alive in the evenings with après cocktails and live entertainment. Founded in 1992, the inn is owned by the philanthropic Eccles family who have been a part of the development of Utah's ski region since the late 1800s. Every day is different, but key responsibilities include: Brand Marketing + Strategy Support the Director of Marketing with all marketing initiatives, from conception to execution Contribute to brainstorming sessions, offering innovative ideas for new marketing initiatives that drive brand positioning and awareness Execute and evolve the property's integrated marketing plan in alignment with the Auberge brand, performance insights, and local market strategy Social Media Develop and oversee social media strategy and execution, owning all day-to-day social media initiatives Concept, curate, and produce content (photo, video, and copy) that reflects the luxury resort experience and engages our audience Own all community management, engaging with followers and responding to comments and inquiries in a timely and brand-aligned manner Analyze and report on performance metrics to optimize strategy Public Relations/Tastemaker Manage press materials, site alert forms, calendars, and tastemaker agreements Support media and influencer visits, coordinating reservations, itineraries, and logistics for media and influencer visit Digital / Email Marketing Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads Daily maintenance and updating of website Manage the email marketing calendar, coordinating with the property and central teams on content planning, execution, and performance analysis Oversee creation and deployment of brand-aligned email campaigns with thoughtful cadence, segmentation strategy, and performance optimization Marketing Partnerships & Events Collaborate with the Director of Marketing in implementing and evaluating creative, on-brand partnerships and events, including brainstorming and developing collaborations with luxury brands, tastemakers, and businesses Oversee event logistics, maintain critical paths and checklists, and coordinate with the on-property operations team to ensure seamless execution and communication On Property Branding and Collateral Serve as on-property branding expert - ensuring aesthetic guidelines are being met across the property Design and update marketing and sales collateral, including brochures, flyers, pre-arrival materials, F&B assets, and area maps Asset Management Organize and update digital assets, ensuring all photo/video libraries and promotional materials are current and accessible Photoshoot planning and execution Maintain and update current repository of collateral: i.e Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, etc Administrative Support Administrative tasks as needed, such as tracking expenses and sourcing materials Create reports and monthly recaps to showcase results and activations Requirements/Qualifications Bachelor's degree in marketing, communications, or a related field. 4+ years of work experience in the luxury space. Proven experience creating social media content, particularly on Instagram; events experience is a plus Hotel operational experience a plus Creative self-starter with a positive, proactive, and organized mindset; capable of working independently and collaboratively in a fast-paced environment Resourceful and detail-oriented, with excellent time management skills and a passion for the hospitality industry Exceptional verbal, written, presentation, and interpersonal communication skills This is an on-property role located in Deer Valley, Utah. About Auberge Collection Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations. What Else? At Auberge, we are passionate about our mission to be the most inspiring operator of one-of-a-kind luxury properties and experiences. We are storytellers and story-makers, delivering simple pleasures, and creating unforgettable memories. Born in Napa and inspired by the most relaxing places in the world, we prize simplicity, comfort, and beauty. Whatever role we play in Auberge, and wherever we work, we all live by the view that our core purpose is to enrich people's lives. If you feel that our approach is aligned with your own passions and beliefs, then please talk to us about becoming part of our family.