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Robert Half

Organic Social Content Manager

Career Insights for Content Marketing Manager

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Based on West Virginia data

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What they do

A Content Marketing Manager manages and creates the content presented by a company to it's customers. Content varies in formats including web pages, social media platforms, blogs, white papers and video. Manages content marketing initiatives to drive traffic, and customer engagement that deliver sales and customer retention. Measure responses to initiatives and tailors future initiatives accordingly.

$121,960 / year median in West Virginia

+16% projected growth

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Job Description

We're partnering with an innovative food brand seeking an Organic Social Content Manager to lead organic social strategy, content creation, community engagement, and influencer support across Instagram, TikTok, Facebook, YouTube, X, and emerging platforms.

This role is ideal for a strategic and hands-on social marketer who can develop content calendars, create engaging short-form video, grow online communities, and support brand awareness and ecommerce growth.

Key ResponsibilitiesOwn and execute organic social strategy across all major platforms.

Manage content calendars aligned with promotions, launches, and business goals.

Create and publish social content, including short-form video, graphics, Stories, captions, and repurposed content.

Monitor social channels, engage with customers, and foster community growth.

Support influencer identification, outreach, and creator partnerships.

Leverage customer reviews, UGC, testimonials, and brand mentions to build credibility and engagement.

Write blogs, website copy, recipes, and other content marketing assets.

Collaborate cross-functionally to support ecommerce, marketing, sales, and partnership initiatives.

Utilize AI tools to improve content development and workflow efficiency.