AI-Native MarTech Strategy Consultant at Accenture in Bentonville, Arkansas, United States Job Description We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. We work AI-first - using AI actively in how we design, deliver, and lead, not just in what we build for clients.

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//accenture/song

Key Responsibilities:

We're looking for a Senior Consultant to help our clients reimagine their marketing technology stacks and strategies for an AI-first world. This role sits at the intersection of marketing strategy, technology architecture, and applied AI - you'll guide enterprise clients through evaluating, designing, and implementing AI-native martech ecosystems that drive measurable business outcomes. What You'll Do + Lead client engagements to assess current martech stacks and identify opportunities for AI-driven transformation, from customer data platforms to campaign orchestration and personalization engines + Design AI-native marketing architectures that integrate generative AI, predictive analytics, and automation into client workflows (content generation, audience segmentation, lifecycle marketing, attribution modeling) + Advise clients on build-vs-buy decisions across the AI/martech vendor landscape, including evaluation of platforms like CDPs, marketing automation suites, and emerging AI agent tools + Translate ambiguous business goals into concrete technology roadmaps, governance frameworks, and implementation plans + Partner with client marketing, data, and IT teams to drive adoption, manage change, and measure ROI of AI initiatives + Stay ahead of the AI and martech landscape, developing point-of-view content, frameworks, and methodologies that strengthen the firm's market position + Mentor junior consultants and contribute to internal capability-building around AI strategy +

Travel:

As required for client support. +

Location:

Primary residency within 90 minutes of an approved Accenture office What We're Looking For + 4+ years of experience in marketing technology, digital strategy, or management consulting, with direct exposure to MarTech stack design and implementation + Hands-on fa To view full details and how to apply, or