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GTS Physical Therapy

Marketing Specialist

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Job Description

Field Sales & Social Media CoordinatorJob Summary GTS Physical Therapy is seeking an outgoing, organized, and creative Field Sales & Social Media Coordinator to support our Elkins and Bentonville locations. This position combines in-person clinic outreach with social media account management. The coordinator will travel throughout the surrounding communities, make regular sales and relationship-building stops at clinics and referral offices, promote GTS services, and help strengthen relationships with local healthcare providers. The role will also manage social media content for both locations to increase awareness, engagement, and patient interest. A company vehicle will be provided for work-related travel between locations and community outreach visits. Duties and Responsibilities Make regular in-person sales and promotional visits to clinics, physician offices, referral partners, and other community organizations. Build and maintain positive relationships with healthcare providers, office staff, community partners, and prospective referral sources. Represent and promote the services offered by the GTS Elkins and Bentonville locations. Travel between Elkins, Bentonville, and surrounding communities as needed. Plan and manage social media content for both GTS locations. Create engaging posts featuring clinic services, staff, patient education, community involvement, events, and promotions. Take photos and short videos at the clinics and community events for use on social media. Maintain a consistent and professional brand voice across all social media accounts. Respond appropriately and promptly to social media comments and messages. Develop a regular content calendar and ensure posts are published consistently. Track outreach visits, referral relationships, social media performance, and lead-generation activities. Coordinate with clinic managers and staff to identify promotional opportunities and business-development priorities. Assist with community events, health fairs, sponsorships, and other local marketing activities. Ensure all marketing content protects patient privacy and follows applicable HIPAA requirements. Perform other marketing and business-development duties as assigned. Qualifications Previous experience in sales, marketing, community outreach, healthcare relations, or social media management is preferred. Strong interpersonal skills and confidence speaking with healthcare professionals and community partners. Excellent written and verbal communication skills. Ability to create professional, engaging social media content. Comfortable taking photos and videos and using basic content-design or editing tools. Strong organizational and time-management skills. Ability to work independently, plan an efficient travel schedule, and manage responsibilities for two locations. Dependable, professional, and comfortable representing GTS in the community. Basic knowledge of social media performance metrics is preferred. A valid driver's license and acceptable driving record are required. Position Requirements and Benefits Regular travel between the Elkins and Bentonville GTS locations and surrounding communities is required. A company vehicle is provided for authorized work-related travel. Some attendance at community or clinic events outside regular business hours may be required. Mileage, fuel, vehicle-use expectations, and other travel policies will follow company guidelines. Join GTS and help grow our community presence by building valuable clinic relationships and sharing the story of our Elkins and Bentonville teams through engaging social media content.
Pay:
$48,217.18 - $60,476.60 per year
Benefits:
401(k) Dental insurance Flexible schedule Flexible spending account Health insurance Paid time off Vision insurance
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Health Insurance
  • Dental Insurance