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IM
Integrity Marketing Group
Digital Marketing Specialist
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Based on Arizona data
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What they do
A Digital Marketing Specialist develops digital marketing plans and strategies for businesses, usually through channels that include social media, search engine optimization, and Email. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$77,278 / year median in Arizona
+8% projected growth
Job Description
Digital Marketing Specialist - Email, Copywriting & Social Media Quantum is seeking a skilled, forward-thinking Digital Marketing Specialist with a strong focus on email marketing, copywriting, and social media. In this role, you'll help develop and execute compelling digital campaigns that engage target audiences, generate results, and support business growth across multiple sales divisions and markets. You'll work closely with the VP of Marketing and collaborate with colleagues across sales, marketing, data, and other internal teams to strengthen campaign performance and drive adoption of Quantum's offerings. The ideal candidate is both creative and analytical, someone who can craft persuasive messaging, manage campaigns from concept through execution, analyze performance, and continually identify opportunities to improve results.
Responsibilities:
- Partner with the VP of Marketing to develop and execute email marketing strategies and campaigns across multiple sales divisions and target markets.
- Create clear, compelling, and conversion-focused copy for emails, social media, landing pages, and other digital and multimedia marketing assets.
- Own and maintain a cohesive email and digital marketing calendar, ensuring alignment across sales, marketing, events, and other stakeholders.
- Develop engaging campaigns that support lead generation, lead nurturing, customer engagement, and adoption of Quantum's offerings.
- Monitor campaign performance, analyze engagement and conversion data, and translate insights into actionable recommendations for continuous improvement.
- Collaborate closely with the internal data team to leverage audience segmentation, integration, personalization, and marketing automation.
- Apply conversion-rate optimization best practices to email design, messaging, calls-to-action, landing pages, and downstream marketing assets.
- Manage and optimize social media content, scheduling, and campaigns across relevant platforms.
- Stay current on emerging digital marketing technologies, platforms, trends, and best practices that improve campaign execution, distribution, measurement, and performance.
- Partner with internal and external resources to ensure campaigns are delivered accurately, consistently, and on brand.
Requirements:
- 2 - 3 years of digital marketing experience.
- Bachelor's degree preferred.
- Strong knowledge of social media platforms, content management, and scheduling tools.
- Demonstrated ability to write clear, concise, persuasive, and engaging marketing copy.
- Experience creating responsive, cross-client email campaigns that render effectively across major email platforms.
- Strong understanding of email marketing fundamentals, including subject lines, calls-to-action, messaging, content strategy, branding, and conversion best practices.
- Experience with B2B email marketing, deliverability, lead nurturing, marketing automation, and campaign analytics.
- Experience in a highly regulated industry, such as financial services or healthcare, is preferred.
- Strong analytical skills with the ability to interpret campaign data, identify trends, and turn insights into meaningful actions.
- Hands-on experience with email marketing platforms, social media management, marketing automation, and analytics tools.
- Ability to manage multiple campaigns and priorities while maintaining a high level of accuracy and attention to detail.
- A self-starter mindset with a strong desire to test, learn, optimize, and continuously improve.
- Collaborative, team-oriented approach with the ability to work effectively with internal teams and external partners.
- Curiosity about emerging technologies and a willingness to adopt new tools and approaches that improve marketing effectiveness.