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T
TEKsystems
Marketing Cloud Specialist
Career Insights for Marketing Automation Specialist
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Based on California data
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What they do
A Marketing Automation Specialist handles day-to-day marketing needs for a company's online advertising and promotional campaigns. Uses social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.
$129,181 / year median in California
+6% projected growth
Job Description
Marketing Cloud Specialist TEKsystems - 3.8 Alameda, CA Job Details Contract $85 - $95 an hour 13 hours ago Benefits Commuter assistance Health savings account AD&D insurance Disability insurance Health insurance Dental insurance 401(k) Paid time off Employee assistance program Vision insurance Life insurance Qualifications Marketing project management Systems integration Salesforce Marketing Cloud Data Integration (Data management) Market segmentation (product management technique) Operations coordination Regulatory compliance System performance optimization Marketing company internal data Customer segmentation analysis Enterprise solutions implementation Digital campaign management Salesforce Cloud Healthcare privacy protection Enterprise Integration Email marketing software Data analytics Cloud compliance Management reporting Marketing analytics Healthcare IT Project stakeholder communication Cross-functional communication Campaign performance reporting Stakeholder management
Full Job Description Senior Salesforce Marketing Cloud Specialist Client:
Abbott Laboratories Duration:
12-Month Contract Location:
Alameda, CA (Onsite) Flexibility available for candidates commuting from the South Bay, with potential to work several days per week from the Milpitas office. About the Opportunity Abbott Laboratories is seeking a Senior Salesforce Marketing Cloud Specialist to support and enhance its enterprise marketing technology ecosystem. This highly visible individual contributor role will serve as a key partner across Marketing, IT, Compliance, and external agency teams, helping drive the successful delivery of marketing technology initiatives while ensuring scalability, compliance, and operational excellence. This position is ideal for someone who combines deep Salesforce Marketing Cloud expertise with strong stakeholder management skills. You'll play a critical role in guiding platform strategy, supporting campaign execution, evaluating technical solutions, and ensuring marketing systems operate effectively within a regulated healthcare environment. This is a high-impact opportunity with significant exposure to executive stakeholders and ownership of end-to-end Marketing Cloud initiatives. Required Qualifications 4-7+ years of experience working with Salesforce Marketing Cloud and CRM platforms. Hands-on experience supporting campaign execution, platform optimization, system integrations, and reporting. Strong understanding of Salesforce Marketing Cloud including: Journey Builder Audience Segmentation Contact & Subscriber Data Management Reporting & Analytics Preference Center Management Experience integrating and managing data between Salesforce Sales Cloud and Marketing Cloud . Ability to review technical designs, project estimates, and implementation approaches. Experience supporting marketing performance measurement and reporting initiatives. Strong project coordination and stakeholder management skills. Experience working in regulated environments with privacy, governance, and compliance requirements. Excellent verbal and written communication skills with the ability to influence stakeholders at multiple levels. Preferred Qualifications Salesforce Certifications such as: Marketing Cloud Consultant Marketing Cloud Administrator Sales Cloud Consultant Experience within healthcare, pharmaceutical, medical device, or life sciences organizations.Familiarity with:
HIPAA HITRUST 21 CFR
Part 11 GxP or validated systems environments Knowledge of Customer Data Platform (CDP) concepts. Understanding of email deliverability, authentication, and marketing operations best practices. Experience supporting vendor management, platform governance, audits, and change management processes. Key Responsibilities Salesforce Marketing Cloud Leadership Support the design, optimization, and ongoing management of Salesforce Marketing Cloud and related CRM solutions. Provide strategic and technical guidance on campaigns, journeys, audience segmentation, data structures, and platform enhancements. Review solution designs, configurations, integrations, and agency deliverables to ensure alignment with business objectives and platform best practices. Evaluate technical estimates, implementation plans, and delivery approaches while identifying risks, dependencies, and opportunities for improvement. Help define and maintain standards for integrations and data flows between Marketing Cloud, Sales Cloud, and connected enterprise systems. Campaign Execution & Reporting Support marketing teams in executing scalable, data-driven campaigns across multiple customer segments. Ensure reporting frameworks and performance metrics are consistent, accurate, and actionable. Partner with stakeholders to establish measurement strategies and drive continuous optimization of marketing programs. Cross-Functional Collaboration Serve as a liaison between Marketing, IT, Compliance, and external vendors to ensure seamless project execution. Coordinate priorities, deliverables, and communications across multiple teams and stakeholders. Facilitate discussions between technical and non-technical audiences, translating complex concepts into clear business recommendations. Support day-to-day marketing technology operations and provide leadership when key team members are unavailable. Governance, Compliance & Risk Management Ensure marketing technology solutions comply with healthcare industry regulations and organizational standards.Support governance initiatives related to:
HIPAA/PHI and PII protection Consent and preference managementCAN-SPAM/CASL
compliance Data retention and audit readiness Access controls and security best practices Maintain documentation, architecture standards, and decision records to support operational continuity and compliance audits. What Success Looks Like In this role, you'll become a trusted advisor for Abbott's marketing technology initiatives by: Delivering scalable and compliant Marketing Cloud solutions. Building strong partnerships across Marketing, IT, Compliance, and agency teams. Ensuring reliable platform performance and operational continuity. Driving timely project execution and measurable marketing outcomes. Maintaining the highest standards of governance, data privacy, and system integrity. Why This Role? Work for a global leader in healthcare and medical technology. Own high-visibility Salesforce Marketing Cloud initiatives from strategy through execution. Partner directly with executive stakeholders and cross-functional leaders. Make a meaningful impact in an environment where technology, marketing, and patient-focused innovation intersect. Job Type & Location This is a Contract position based out of Alameda, CA. Pay and Benefits The pay range for this position is $85.00 - $95.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:- Medical, dental & vision
- Critical Illness, Accident, and Hospital
- 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
- Life Insurance (Voluntary Life & AD&D for the employee and dependents)
- Short and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a fully onsite position in Alameda,CA.
San Francisco Fair Chance Ordinance:
Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.Massachusetts Lie Detector:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.Benefits
- Paid Time Off (PTO)
- Sick Leave
- 401(k) Plans
- Other Retirement and Savings