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CI
Colliers International Greater Los Angeles, Inc.
Marketing Specialist
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Based on California data
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What they do
A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$73,792 / year median in California
-2% projected decline
Job Description
Make your next move an expert one. At Colliers it's not our success that sets us apart, it's how we achieve it. Our people are passionate, take ownership and always do what's right for our clients, people and communities. Why Colliers? Our enterprising environment needs your expertise to facilitate Colliers' continued growth as an industry leader. Our nimble, decentralized culture can provide you with a wealth of opportunities to learn about our business and quickly gain experience to accelerate your career. •This is an Onsite working arrangement at any of our Woodland Hills, Glendale, Brentwood, Downtown LA, CA offices•About the role: The Marketing Specialist (internally called Marketing Project Coordinator) simultaneously manages multiple marketing projects and campaigns, maintaining accuracy, organization, and timely execution in a fast-paced environment. Responsible for developing and executing strategic marketing initiatives that elevate the team's brand, drive business development, and support property marketing efforts. This role partners closely with brokers to create compelling client presentations, proposals, and marketing collateral while ensuring a consistent, high-quality brand presence across all channels. In this role, you will: Develop and execute strategic marketing initiatives that strengthen team branding, business development, and property marketing across digital, print, website, email, and social media channels. Develop and manage social media strategy with a strong emphasis on LinkedIn, leveraging AI-powered tools to optimize content, improve efficiency, and increase engagement, lead generation, and brand awareness. Oversee the planning, execution, and quality control of marketing projects, ensuring the timely development of proposals, presentations, property marketing campaigns, websites, and other client-facing deliverables. Partner with brokers, research, and marketing professionals to develop data-driven marketing strategies, market insights, client presentations, and pursuit materials; present recommendations and marketing strategies directly to clients and participate in client meetings. Manage marketing budgets and oversee the planning and execution of client events, social gatherings, property tours, open houses, marketing photography, and custom-branded promotional gifts that enhance client engagement and team visibility.