Job Overview We are seeking a dynamic and strategic RCFE (Residential Care Facility for the Elderly) Marketer to lead our marketing initiatives and elevate our community's visibility. The ideal candidate will possess a comprehensive understanding of digital marketing, content creation, and multichannel marketing strategies tailored to senior care services. As an RCFE Marketer, you will develop and implement innovative marketing campaigns, manage brand positioning, and foster strong relationships with referral sources to attract prospective residents. Your expertise in marketing automation, analytics, and cross-functional collaboration will be instrumental in driving demand generation and ensuring the growth of our community. Responsibilities Develop and execute comprehensive marketing strategies that increase awareness and occupancy for the RCFE community. Manage digital marketing campaigns across social media platforms, including Facebook Advertising and social media advertising campaigns, ensuring targeted outreach. Utilize SEO best practices and web analytics reporting to optimize online presence and improve search engine rankings. Coordinate multichannel marketing efforts, including email marketing, print advertising, and demand generation marketing initiatives. Oversee content marketing efforts by creating compelling content that highlights community amenities, resident stories, and care services. Implement marketing automation tools and manage CRM systems to streamline communications and track campaign performance. Lead cross-functional collaboration with sales, operations, and product management teams to align marketing efforts with organizational goals. Manage advertising sales efforts by building relationships with referral sources such as hospitals, physicians, and senior organizations. Monitor campaign performance metrics using Google Analytics and other analytics tools to inform data-driven decision making. Supervise a team of marketing professionals, providing leadership, mentorship, and strategic direction for all marketing projects. Experience Proven experience in digital marketing with a focus on senior care or healthcare services preferred; familiarity with B2B marketing is advantageous. Strong background in managing integrated marketing campaigns utilizing SEO, social media advertising campaigns, Google AdWords, and Facebook Advertising. Demonstrated ability to lead teams within a fast-paced environment while managing multiple projects simultaneously. Proficiency in Adobe Creative Suite for content creation and graphic design purposes. Experience with web analytics reporting tools such as Google Analytics to analyze campaign effectiveness. Knowledge of marketing automation platforms, CRM systems, and demand generation strategies is essential. Excellent communication skills with the ability to craft engaging content writing tailored to target audiences. Familiarity with print advertising channels and traditional marketing methods relevant to senior living communities. Join us in shaping vibrant communities through innovative marketing strategies that resonate with seniors and their families!

Pay:

$64,245.42 - $77,370.83 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person